If you’ve been mailing your list, then there’s probably a segment of people that haven’t opened your emails in a while.
What do you do with those people? Should you keep emailing them? If so, how often?
… How can you profit from them - without getting your email account banned?
Here’s a real handy tip from the playbook of one of our most successful clients.
This tip resulted in a windfall of approximately $230,000. And as an extra bonus, he didn’t put his email account to risk.
Obviously his results are not typical. So if you use this tip don’t expect the same result.
Here’s the story…
Over the years this client built a big email list of buyers. At one point, he was the biggest advertiser on Google in his industry! So, in addition to his active buyers, he also has over 222,000 buyer email addresses... that his email service provider tagged as “unengaged marketables”.
What are engaged marketables? These are folks that hadn’t opened his emails for 3 months… which meant his email service wouldn’t send any more emails to these people!
To his email service provider, these people were DEAD.
But they weren’t dead to our client - not by a long shot. So here’s what we did…