I gotta question for you.
Do you make most of your decisions logically or emotionally?
If you’re like most people, you probably like to think of yourself as pragmatic and logical.
And you might be that way, some of the time.
But I promise, like me, you’re more emotional than you think!
I got to thinking about this… because… recently I was in the car with my wife and two-and-a-half-year-old niece.
We’re cruising along and we see a McDonald’s.
My niece saw the Golden Arches and said, “Mmh, McDonald’s.”
I remember looking across at her and thinking, “That’s amazing.”
At two and a half years old she recognised the McDonald’s logo.
Now, it’s an impossibility to logically program a two-and-a-half-year-old mind with data and statistics.
In other words, you can’t trigger that response on a logical level.
But for her, seeing the Golden Arches triggered the association to McDonald’s.
i.e. an emotional, visceral response.
We’ve all experienced that, right? That’s the knee jerk, impulsive reaction we get.
That’s us reacting emotionally.
And here’s my ultimate point…
For the most part, humans buy on emotion and we justify with logic.
Humans are emotional creatures.
So think about that the next time you’re in a sales call or you’re crafting a piece of content.
Interested in writing a book?