$20,000 In Free Money?
This is a very specific sum of money. But I use it as an example because that’s how much our client brought in pretty much free.
Here’s the story…
He runs seminars and workshops around the country.
What we did was so simple it boggles the mind.
When someone books a ticket, they get to the upsell page that offers them to download all kinds of digital products.
That’s it.
And the first time we tested this, it brought in $20,000 in newfound money – all of it clear profit minus the credit card transaction fee!
And it’s happening with no effort whatsoever.
That’s the power of upselling. And yet, many people are almost scared of using it. They think that it will make them seem money-hungry.
But here’s the thing – this isn’t true. If you approach it the right way, people won’t have a feeling that you’re taking money out of their pocket. If the upsell offer is well-structured, it will be an opportunity for them.
This will add to the overall value that you provide.