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88+ repurposed content pieces from one webinar or Facebook Live
Do more with less! You’re sharing all this awesome content in your webinars and FB lives. And you may even be sharing news of that content on YouTube, Facebook, Instagram, Twitter, LinkedIn and more. But there’s so much more you can do!
Just one webinar or FB live…
Can deliver up to 4 articles
Generate dozens of video clips
Produce 10 infographics
30+ social quote cards
8+ email broadcasts
100% high quality, unique articles
Sure, it’s a good idea to turn your webinar or FB Live into a transcript. But it’s a GREAT idea to turn that same content into a well written, proof laden article… or two… or three or four articles! Now that’s how you get leverage from your expertise. Use these articles to post to your blog. Or publish to LinkedIn… or Medium.
Generate dozens of video clips
A single 45 minute webinar or FB Live can generate 20… 30… 40 and more standalone video clips! All these clips can be published on all your social platforms. Add a written social post description with a call to action and you have an extra 40 ways to get leads for your business. And the best part? You haven’t had to lift a single finger or create an extra lick of content - we’re doing it for you. Now that’s leverage.
Produce up to 10 infographics
Several studies suggest infographics are amongst the more viral content piece on the Internet. One study showed infographics are liked and shared on social media 3x more than other any other type of content. Another study showed infographics can increase web traffic by 12%. There’s only one catch - they’re difficult to storyboard and then design! Each infographic can cost upwards of hundreds of dollars (minimum) to create from scratch.
But there’s a way around that! The secret? Quality source content - such as a webinar or Facebook Live - that makes it easier to storyboard the infographic. In fact, one webinar can storyboard up to 10 “quote theme” infographics - giving a highly viral tool to publish to your social channels.
30+ social quote cards
Quote cards are a fantastic way to stay top of mind of your social community. They’re also an excellent way to share your belief systems, viewpoints and paradigms. But here’s the thing: you need to change up the design so your audience doesn’t get bored. And to do so, that means you need an awesome design team. Do you have one? Probably not - you’re too busy running your company. That’s ok - use ours!
8+ email broadcasts
Is email dead? No way! According to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter. Not only that, also according to McKinsey the average order value of an email is at least three times higher than that of social media.
Email is also one of the few remaining channels that lets you “own” your distribution. Facebook, Instagram, LinkedIn can all shut you down in a heartbeat. At any algorithm update, Google can stop sending you traffic That’s why it’s so smart to build an email list and then create a relationship with that list.
The good news is, webinars and FB Lives are a great source of original content to create emails from. Just one 45 minute webinars can yield 8 (or more!) high quality emails. You can use these emails to share stories or tips. The best part is YOU do not have to create new content - we’re doing more with less.
365 Day Marketing Calendar
We plan out your marketing calendar 30-60 days ahead of the scheduled action. We chunk down to a weekly plan... and then finally to a daily execution plan. We’ll plan every tweet… Facebook post… guest post article… blog post… LinkedIn Article… and everything else in your marketing plan.
Result: For you it means you can focus on running your business and leave the rest to us. The Fubbi team tirelessly execute to drive your marketing performance. (optional)
Companies We Help
Frequently Asked Questions
Below are approximate timelines that apply to most clients we work with. They are however based on clients who are able to approve content within 1-2 business days.
Day 0: This is the day you sign on and choose a package. After you pick your package, you will be asked to fill out an onboarding questionnaire. If you know your business well it will take you 10 minutes. It's REALLY important you fill out this form as quick as possible... because it's the form we use to prepare for your Discovery Call.
Day 1-5: Your Discovery Call takes place. This is where we start to build out your content plan. By the end of this call we'll customarily ask our writing team to come up with dozens of specific topics for your approval. We'll also either assign your article outlines or put on process the writing of your articles (we decide on a case by case basis).
Day 6-9: We'll send you article outlines to approve
Day 10: Once we get your approval, we task our team to write your articles
Day 11-14: Our team sends you dozens of article topics to approve. These topics form the foundation of your content plan for months in the future.
Day 16-20: Your articles are sent to you for approval
Day 22-25: Your emails, video scripts and social posts text are ready for your approval.
Day 25-30: Your videos and social posts are designed and ready for approval
Day 27-30: Your marketing calendar is finalised (optional)
Yes at every stage you have final approval. All we ask is you reply to our approval requests within 2 weeks. Which, for most clients, is more than enough time.
If we don't hear back within 2 weeks we assume you're happy with the content and then auto-approve it for you... and continue to work on your other assets.
Side note: If you wish for us to make changes after that, it'll be at a rate of $150 per hour.
It's really simple. We'll rewrite the content until you're happy.
We ask for your approval for the first round or two, at least. We then get your feedback and add it to your checklist. And depending on how quick we're nailing your content - and you're loving it! - we'll recommend we move to auto approval.
It's a great time saver for us, and you.
But we'll only ask for auto-approval if we're nailing your content... and you're feeling good and we're feeling good about how things are going.
Admittedly, we do have some clients where we ask for their approval every month. And depending on the plan they're on, it can take them as little as 60 minutes per month to approve all their materials.
Which isn't bad considering all the content they're getting!
Yes, we can. To do a stellar job though you need to help us out and make sure you provide enough source material. Here are our minimum guidelines:
20 mins for a 1000 word article
3 mins for a 300 word content email
20 mins for 10 social post quote cards
60 mins of content for 10 pages of a typeset book
Yes, you can! We just need 30 days notice.
On the Full Service plans, we do ALL the work. And we lead the way on all creative. We also write you emails. We craft you articles. And think through your content plan. We come up with the topics. We make all the key decisions.
On the Video & Social Plans we get a little bit of help from you. Mostly what changes is how you submit the content to us. It’s a little bit easier on our side - and a time saver - which means we save on admin costs. Which in turn means we pass on savings to you. Also with the Video & Social Plans, we only do video repurposing and social post creation - no articles, emails, infographics and marketing calendar.
Yes if you provide us with the keywords you wish to rank for.
Yes, as standard, every piece of content is run through Copy Scape. You also get a screen shot as evidence.
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