How to Design an Amazing OfferIn this episode of the Content Hacking podcast, I talk about creating an irresistible offer. Better yet, I’m using myself as a real-life case study! I’ll give you an insight into a fantastic opportunity that I’m exploring and how my friend and I are turning it into an offer that clients can’t resist. Here are some of the most valuable things you’ll learn: - How to predict and overcome objections - How to figure out what your target market needs - How to price your offer correctly So if you’d like to learn how to structure a compelling offer, jump right into the podcast!
Dealing with Overwhelm and Simplifying Your BusinessIn today’s episode of the Content Hacking Show, I talk about overwhelm and what to do about it. This is such an important topic, as it directly relates to your productivity and output. I’ll show you how to release a ton of pressure from your business while still securing growth. You’ll uncover many nuggets of wisdom, such as: - The Five Ones concept and how to apply it - How to de-risk your business while scaling - How to narrow your focus on what matters If you want to eliminate burnout and scale without struggles, go ahead and listen to the podcast.
Email Marketing Is KingIn this episode, I take a deep dive into email marketing and why it deserves your attention. I’ll show you why the email channel is vital in your content mix and how to leverage its massive potential. Here are some of the most valuable things that you’ll learn: - Why email marketing works better than most other channels - How to make your campaigns wildly profitable - Content secrets from the most successful copywriter in history So if you want to learn how to thrive with email marketing, jump right into the podcast.
Finding a Good Business ModelIn this episode of the Content Hacking podcast, I dig deep into why some businesses fail while others thrive. I discuss the fundamental aspect of success – the business model. I’ll explain what it takes to find a model that works for you and supports lasting growth. Here are some of the most valuable things you’ll learn: - What makes a sound business model - Why operating leverage matters - How to remove bottlenecks from your business So if you want to understand the makings of a thriving business model, go ahead and listen to the podcast.
Solving Problems with the Current Reality TreeIn this episode of the Content Hacking Show podcast, I talk about current reality trees. If you haven’t heard about current reality trees, then this podcast is for you! Why? Because it’s one of the most potent tools to overcome challenges in your business. It’s also one of the key tools I use to get to the ROOT of issues in business. So if you want to learn about dealing with problems effectively, jump right into the podcast.
Mastering Client ExperienceI can tell you that there’s no point in producing great content - and then win lots of new clients - if your client experience is subpar. In this episode, I’ll be using Fubbi as an example and cover the critical aspects of client experience that I feel really matter. Some of the topics that I’ll be discussing are: - Taking responsibility - Cause and effect - Getting your team involved - The CEO has to champion great client experience - How important is financial metrics That’s just for a start. Listen to this podcast to find out how to ace client experience time and time again.
How to Do Email MarketingRecently a client asked to cancel our services. And it’s the craziest reason of all… because… he was really happy with our work. I go into the back story in this podcast. Unfortunately, it’s going to cost him hundreds of thousands of dollars. Not because he’s asked to stop getting OUR help. But because he’s decided to blow off email as a channel. No joke. And that’s the reason for the cancellation. I know that it’s not my responsibility to educate every single person. But I do have some responsibility to use my experience and tell people how to use email as a channel. Simply put, those in the “know” always report the same thing: email is their profitable channel. For this reason, this episode will cover: - Email list as an equity - How attribution works - Challenges of using Facebook only - Using emails for ads If you want to get massive ROIs from your email, tune in to this podcast.
The Most Incredible Marketer I KnowIn this podcast, I’m talking about the most impressive individual I’ve ever worked with. You’ll learn what makes him such an accomplished person like: - How he tested for failure regularly and what he could control - When he finds winners and something that works, he hits it hard - How he built a dream team to make up for his own limitations - Why he took a marketing first philosophy about everything So, listen here to do a deep dive into this incredible guy... and find out some secrets to his success.
Getting a Read on the MarketReading the market correctly is tough for most people. But it’s necessary to keep selling and remaining relevant in your market. So, in today’s episode, I want to talk about how to read the mind of the market. I’ll go over things like: - How to look at what people are buying to get a good read on the market - Why there are no such thing as being too obsessed with your market - The single best market research tool I’ve ever found (and it’s free; not it’s not a survey). Check out this episode if you want to go from average to ninja-level market reading.
Bringing a New Business to MarketI’m working with a business partner and long-time friend to launch a new business. And we’re at the stage where we’re starting to think about the hooks and offers. Today’s episode will focus on the stuff we’re thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I’ll cover include: - Nailing your message to market - Stages of awareness and sophistication and how it affects a launch - Testing ideas before bringing them to market Listen here to find out more about our checklist and how you can apply it to new campaigns.
How to Think About Marketing CampaignsIf there’s one thing I keep talking about time and time again, it’s how to make campaigns work. There’s a specific set of characteristics that separate killer campaigns from the duds. In this podcast, I’ll show you what those characteristics are. You’ll learn: - What makes a campaign scale to tens or hundreds of millions of dollars - How to know if you should ditch or scale a funnel - Why it’s normal to feel like you’re constantly screwing up To learn what it takes to create campaigns that get real results, jump right into the podcast!
The Broken Book FunnelWhat do you do when a funnel breaks? That’s the question I’ve had to answer about our book funnel. We hit the $20,000 spend mark and everything changed. Cost per acquisition skyrocketed and our revenue per client plummeted. But this isn’t a “woe is me” story. This is my chance to share what you need to do when a funnel stops working. In this episode of the Content Hacking Podcast, you’ll learn: - The key lessons I’ve learned from my broken book funnel. - Why getting more granular may be the solution. - The changes I’m going to make to my funnel to get it working again. This is a big one for anybody who’s ever struggled to get a funnel working properly. Check out the podcast today for some valuable insights.
Using Content to Get People to Buy MoreAmazing success stories always give me tingles. This stuff lights up my brain and makes me so excited to share with you. In this episode of the Content Hacking Podcast, I hit you with the stats of a company that has done amazing things with their content and ad campaigns. You’ll learn a ton, including: - The two different ways that you can use content. - The raw numbers behind one company’s powerful campaign. - The three things you have to combine to make content marketing work for you. This is exciting stuff and I know it can help you to make better use of your own content. Check out the podcast to find out how.
My Big AnnouncementWhen is enough, “enough”? It’s an important question that I don’t think many business owners ask of themselves. We’re always so focused on growth that we never stop to think that we may have reached exactly where we need to be. I believe that I’m where I need to be with Fubbi right now. And in this episode of the Content Hacking podcast, I talk about… - Why I’m closing the books on our full service packages. - How I’ve aligned by business with my own needs. - Why this decision means bigger and better things for Fubbi’s clients. Sometimes, you have to stop and think about what you really want from your business. Check out the podcast to learn what that means for me.
Staying on the Merry-Go-RoundBusiness is a lot simpler than most people make it. I’m not saying that it’s easy. I’m saying that the core concepts of business are simple enough for anybody to understand. And yet, so many of us feel like we’re getting spun off the merry-go-round every other day! In this edition of the Content Hacking podcast, I dig into several business issues, including: - The five ways you can increase profit and revenue. - The distractions that bog us down as business owners. - How I’ve engineered business accounting to work for me. If the concepts behind business are so simple, why make them more complicated? Check out the podcast to find out how I stay glued to the merry-go-round.
An Inside Look Into My Marketing CampaignsHave you ever wondered how the Fubbi team gets such amazing results day in and day out? You won’t have to wonder for long because I reveal some of my secrets in the latest edition of the podcast. I cover a bunch of stuff, including: - Why video ads are one of the keys to our success. - The power of batching when creating your ads. - The one trait that all of our most awesome clients have and why it’s a great thing. You wanted the secrets and I’ve laid them bare. Check out the podcast to dig into a marketing strategy that works wonders.
How You Should Use Your ContentYou’ve got your content… Now how do you use it? It’s a question that a lot of clients ask me and it’s the question that I dive into in this edition of the Content Hacking podcast. After all, having amazing content doesn’t mean much if you’re not using it to maximum effect. In this episode of the podcast, you’ll learn… - Why you need to stick with what works. - The rinse and repeat strategy that helps you squeeze every drop out of your content. - How your numbers reveal the truth of your content strategy. When you know how to use it, content is the most powerful marketing tool in your arsenal. Check out the podcast to learn how to use it.
2,000 Book Sales Per Month?My ultimate goal for my book sales funnel is to get to a point where I’m spending $100,000 a month on ads. Assuming a cost per sale of $50, that would mean 2,000 book sales per month. And if just 5% of book buyers ask us to help with their content, you can see the value to the business. In today’s podcast because you’ll learn… - How I plan to scale my ad campaigns. - How you can use automation to sell more of your services through one funnel. - The importance of finding a balance between growth and quality. If you’re going to scale like this, you’ve got to know how to do it right. Listen to the podcast to learn some of my secrets for explosive ad performance.
Split Testing a FunnelAs you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately. i.e. a free marketing budget. But that didn’t come easy. It took 14 variations of the funnel to get it to that level! In this episode, I dig into split testing your funnels so that they’re as good as they can possibly be. Listen along and you’ll learn… - Why every funnel needs tweaking and refining. - Why burning money to get data isn’t a bad thing. - How you can scale when you finally get your funnel right. Building a funnel is the easy part. It’s the little tweaks and changes that make all of the difference. Check out the podcast to learn more.
Creating Quick Wins in Your BusinessWith all of the corona-drama surrounding your business right now, you’re probably panicking. You need to pivot fast and get some quick wins under your belt. But that pivot doesn’t need to be as big as you think! In this episode, I discuss some techniques that you can use right now to land some quick wins. Some of the things you’ll learn include: - How tracking your emails reveals your best-performing content. - How your underutilised assets may be your saving grace. - Why your previous buyers can help you generate new revenue. Pivoting your business may be as simple as finding new ways to leverage what you already have. Check out the podcast to find out more.
Massive Results From a Hugely Successful FunnelIn this podcast, I show you how we’ve built a funnel that’s driving massive results right now. I dissect the funnel for you and show you what makes it work so amazingly. Of course, I also share some actionable tips that you can apply to your own funnel. You’ll learn a bunch of valuable lessons about building a high-performing funnel, such as: - How we email our list to generate tons of hot leads - What our upsell page looks like and how it works - How we separate our leads and nurture them If you want to learn about turning your funnel into a powerful machine, jump into the podcast now.
Content, Funnels, and Your Paid AdsIn this episode, I talk about content and how it relates to your funnel and paid ads. I dive deep into what your content should do and how to use it right if you want to get better results. Here are some amazing things that you’ll find in this podcast: - Why making content your top priority isn’t always a good idea - How you can repurpose your content to drive massive amounts of traffic - How my client who makes $50 million per year uses email content So if you’re struggling to make your content work, or just want better results, go ahead and listen to the podcast.
The Right People and the Right SystemsIn this episode, I share some interesting stories that have valuable lessons behind them. I talk about the importance of finding the right people and setting the right systems in place if you want to supercharge your growth. You’ll discover a few valuable nuggets of wisdom, such as: - Who is “The One” in your business and how do you find them - Why incentivising your people the right way makes all the difference - How to choose the metrics that you should track So if you want to learn about maximising your team’s performance and driving better results, jump right into the podcast.
Funnel Secrets Exposed and Myths DebunkedIn this podcast, I uncover some of the most valuable funnel secrets that you can use to unlock your marketing potential. I debunk some common myths around content and talk about how to use your content the right way. Some of the main things you’ll learn include: - Your content’s place in the funnel and the purpose that it truly serves - The importance of understanding your allowable cost per sale - The critical decisions to make if your funnel isn’t working If you want to learn some pro tips for making your funnel work at its best, go ahead and listen to the podcast right now.
Getting Free From the BottlenecksIn this episode, I talk about a new platform that I’ve had massive success with. You’ll think I’m crazy when you hear what it is, so I’ll explain why I started using it and why I think you should as well. Some amazing things that you’ll hear in the podcast include: - How I got 319,216 video views in two weeks without spending a single dollar - Why this platform can offer a wealth of opportunities - How I use the platform and how you can benefit from its potential So, if you want to learn about a new opportunity in content marketing, jump right into this podcast.
The Common ThreadIn today’s episode, I tell four stories that share a common thread. But I won’t tell you what it is until the end. When you reach it, you’ll learn one of the most valuable lessons about content marketing that wins the game.
You’ll hear a bunch of interesting and useful things, including:
- How I created a piece of content that’s been making money for the past eight years.
- The one thing that your content must have if you want to draw people in
- How the right content can help you raise your prices
So if this sounds like something you’d like to know, listen to the podcast right now.
What You Need to Know About Content MarketingIn this podcast, I share a few things about content marketing that every business should know. I talk about my clients who are going to bring in $200k this month and what makes their business so special (if you struggle with cashflow).
Some of the most valuable things you’ll learn in this episode include:
- How to secure bucketloads of additional cash flow
- How to get multiple content types for the price of one
- How my clients draw in tons of leads and how you can do the same
If you think that your marketing game could use some stepping up, go ahead and jump into this podcast.
Getting Pressure Testing RightIn today’s episode, I talk about pressure-testing your business. I explain why it’s so important and how to do it right. I also share some of my own recent experiences with pressure-testing whilst I was in Europe for 6 weeks... and what I learned from them.
Here are some of the super-useful things you’ll learn:
- How to stop working so hard in your business
- Why business owners have trouble trusting their teams and what to do about it
- How to build a system that will let your business run itself
If this sounds interesting and you wish to learn how to make your business more independent, go ahead and listen to the podcast.
The New Platform (And My Amazing Results)In this episode, I talk about a new platform that I’ve had massive success with. You’ll think I’m crazy when you hear what it is, so I’ll explain why I started using it and why I think you should as well.
Some amazing things that you’ll hear in the podcast include:
- How I got 319,216 video views in two weeks without spending a single dollar
- Why this platform can offer a wealth of opportunities
- How I use the platform and how you can benefit from its potential
So, if you want to learn about a new opportunity in content marketing, jump right into this podcast.
Gary V’s SecretsIn this episode of the Content Hacking Show, I talk about one of the biggest names in today’s marketing world – Gary V. I break down some of his biggest secrets to becoming a marketing beast. I also share my opinions on whether they work and how they relate to content.
Some super-useful things that you’ll learn in this podcast include:
- The ultimate purpose of the content you create
- The volume of content that you should put out
- How to play the long game and win
So if you want to take a page from the book of a marketing master, go ahead and jump into this podcast.
Why Does Authenticity Matter So Much?In today’s episode of the Content Hacking Show, things get a bit personal. I share some of my stories and explain why brands that have their own stories are the ones absolutely smashing it out there. I also go over some of the most valuable content secrets that every marketer should use.
Here are some of the most useful things that you’ll learn in this episode:
- What is an authentic desire and why it matters
- Why a personal backstory is essential to drawing people in
- How to step up your content game by speaking to yourself
If all of this sounds appealing, go ahead and listen to the podcast.
The Evolution of Direct Response ContentIn this episode, I get into some of the biggest lessons about what it takes to create killer content. I dive a bit into the history of direct response content and give some of the best examples I’ve ever heard.
Some amazing things that you’ll see here include:
- How direct response content has evolved and what it looks like now
- The three filters that each piece of your content must go through
- How you can apply this to your own content and win the game
So if this sounds exciting, go ahead and jump right into this podcast.
Peak Revenue after a Month of Working with UsIn this episode, I share the story of a client who saw their highest revenue in seven months after working with us for only one month! I dive deep into the strategies that we used and share some nuggets of wisdom that you can use as well.
Some amazing things that you’ll see here include:
- The three tenets of content hacking
- The types of content that made my client’s revenue skyrocket
- What your email subject line should look like to spark curiosity
So if you want to steal some of these great content hacking strategies, go ahead and listen to the podcast.
Building Your Business the Right WayIn this episode, I get into the power of nine-word emails. You might’ve heard me talking about them before, but have you started using them?
Some of the most useful things that you’ll learn here include:
- Exit strategies and handing over the reins to someone else
- How to make sure things run smoothly when there are changes in your team
- How to de-risk your business from the content perspective
So if all of this sounds interesting, go ahead and jump right into the podcast.
Nine-Word EmailsIn this episode, I get into the power of nine-word emails. You might’ve heard me talking about them before, but have you started using them?
This podcast will show you how to get a ton of leads in the simplest way possible.
Here are some of the things that you’ll learn:
- How my client gets up to 200 leads every time he sends out a batch of nine-word emails
- What your emails should look like
- How to blend amazing content with nine-word emails to maximise their effect
Are you ready to leverage the power of nine-word emails to your advantage?
Jump into the podcast to learn how.
Emotions vs. LogicIn this podcast, I dive deep into one of the most important sales topics – emotions. I discuss the things that drive people to make purchase decisions and share some nuggets of wisdom that you can use.
You’ll get a chance to hear the following:
- My own experiences with the battle between emotions and logic
- How to leverage the mechanisms that influence people’s buying decisions
- The three levels of benefits that drive your audience
This is only the tip of the iceberg. There’s so much more you can learn. Listen to the podcast and find out more.
Getting Leads from ContentI did a few speaking gigs recently and had a chance to work alongside my good friend Taki Moore from Million Dollar Coach. I talked to one of his Black Belt members about all kinds of stuff that you’ll find in this podcast. Here are some of the awesome things that you’ll learn in today’s episode of The Content Hacking Podcast: How he gets amazing results and a ton of leads from his content A 3-step framework for warming up leads and landing sales The worst content advice that you can get Go ahead and listen to the podcast if you want in on a few sales secrets.
How to Define and Achieve Your GoalsIn this episode, I discuss one of the most important things in the life of a business – creating a framework for achieving your biggest goals. I share a story of a meeting I had with a client whose goal was to get to $100 million in five years.
Some of the highlights include:
- How to break down huge goals into a set of smaller ones
- Why ROI doesn’t tell the whole story about your ad performance
- Tips on creating amazing content
So if you’d like to learn about what it takes to achieve your goals, listen to the podcast and you’ll get your answers.
How Much Should You Pay for a Lead?In this episode, I dive deep into one of the most common questions: What price should you pay for a lead? I share a real-life story involving a strategy that we developed for a client who had a very specific number in mind.
Here are some of the things you’ll learn:
- How to combine great content with audience amplification
- What you can do to get more leads for less money
- How to get people to engage with you
Listen to this podcast and learn the secrets to not overpaying for leads.
The Link between Content and FunnelsIn this episode, I get into the unbreakable bond between the content you put out and the success of your funnel. I discuss some of the most effective ways of grabbing hot leads. I also share stories from some of my clients who got it right.
Among the amazing things that you’ll learn include:
- How my client got 250 leads from a single email
- Why the content you send out to your audience matters
- Choosing what works for your specific model
So if you’re hungry for new leads, go ahead and see how the simple framework presented in this podcast can do that for you.
Content Hacking for ResultsIn this week's edition of the Content Hacking Show, we discuss advanced (yet simple) techniques to make the most of your content. We will show you how to create viral momentum from the start, how to repurpose your content for paid media and how to balance between content and selling. Want to find out which marketing channel to use, or whether grammar really matters? We'll answer your pressing questions, and we will show you how to generate a 10X click-through rate with Facebook ads. Finally, you'll learn something interesting about time poor, money rich people.
Content Hacking Show: Massive Results Edition
On this week’s Content Hacking Show, we’re discussing results.
Stay tuned to learn how to get 601+ sales using email, and find out more about the most profitable email I’ve sent to my list in 11 years.
Want to learn how to get a 80%+ open rate almost every time?
I’ll show you that, too! I’m also going to tell you about the 9-word email that can get you anywhere from 5-25 sales leads every month.
Don’t miss out on my 4 tips to build your email list fast, and how to create an email marketing plan when you’re sending more than 3.2 million emails per month.
Finally, I’m going to tell you about the 9 best subject lines to use in your email marketing in 2019.
Ready to take your email marketing to the next level?
Press Play to learn more!
Content Hacking Show: How to Get Solid Results from Your Content
This week, we’re looking at how we kick off our weekly content marketing and we share the one thing that’s more important than great content.
Ever wondered what KPIs have in common with football? Watch as I explain the types of KPIs that you can’t track and how you can keep up the energy in a business context. A business is a team, after all.
I will explain how you can use content on social platforms to support your other lead generation activities, and how one of our clients generated a 22:1 ROI with content. On that note, find out how to get more mileage from your content.
You’ve heard people say that content is King, but I believe that only GREAT content is King. Find out why I say that in segment 7.
If there’s one thing you want to achieve with all your content, it is to generate a REACTION in your readers. Find out why Amazon and Google have captured my attention, and how you can do the same to your readers. I will also share how one of our colleagues became a leader through her content.
So, you’ve got content, and you want a return. How to do that? I’ll explain two methods that will bring an immediate return, even if you have been in business for thirty years.
Should you build a personal brand? Why do we sometimes fail with content? What’s the fastest way to grow a huge social following? Stay tuned for answers to your most pressing questions in this week’s episode!
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