Alexi's Memo | Fubbi

September 22, 2020

Channel Equity Value

Because here’s the thing: just like the equity in your property, your email and social channels have equity, too. They also represent future income.  So you should look at those channels in that way, too.  That’s not to say that you’re going to sell off your podcasts, Facebook groups, and other channels. Doing so is darn hard lol. 
September 22, 2020

De-Risking Your Business

Up until a few months ago, my business depended so much on me. I had to wear many hats and do almost all the important work. But then, we started to build out our organisational chart and that included replacing part of my role with a Head of Content.  My Head of Content’s name is Emil. 
September 22, 2020

A Bulletproof Asset

How much does your business depend on you? If you want to go on a vacation for two weeks, is everything going to go smoothly? Or is it more likely that all hell is going to break loose? If it’s the latter, you might not be building your business correctly.
September 22, 2020

Content Emails

If you never did any content and all you sent to your list were nine-word emails, the well would dry up very quickly. And you run out of leads pretty quick. But if you have regular content sent out, you set the stage for more nine-word emails.
September 15, 2020

One Page Checklist

Do you like the idea of nine-word emails but want something a bit snazzier?  Maybe something that offers value? You can still follow the nine-word email format to get different types of engagements. This is what we did with our client…
September 15, 2020

Nine Word Emails

I promise that if you’ve heard me speak about this before, you’re most likely not using them. How do I know? Well, I met with a good client and friend the other day. After a year of listening to me talk about nine-word emails and suggesting his team run them, he finally started using them. And do you know what happened in just a few weeks? The results are staggering.
September 15, 2020

Tapping into Emotion

Well, there’s obvious ways to tap into emotion... and there are smart ways.  Let me reveal a smart way... Use the right imagery One of the best examples I can think of is the Marlboro Man advertisements of the 20th century.
September 15, 2020

3 Levels of Benefits

This model I am about to show you I learnt from a savvy dude named Michael Fishman. So all credit goes to him. It’s a simple framework on the surface but boy oh boy - it has endless depth! Here are the 3 levels of benefits...
September 9, 2020

Emotions in the Buying Cycle

I gotta question for you.  Do you make most of your decisions logically or emotionally? If you’re like most people, you probably like to think of yourself as pragmatic and logical.  And you might be that way, some of the time.  But I promise, like me, you’re more emotional than you think!
September 9, 2020

Worst content advice

Posting the content and then doing nothing with it.  In other words, not amplifying it.  In different words again,publish a piece of content and just sit back and wait for that content to get results.
September 9, 2020

Selfish

Not too long ago, I was at the tail end of a speech and I started taking questions.  One particularly smart lady in the group asked, “Why do I get stuck when I try to think of content ideas?” I’ve been asked this question many times. And depending on the situation, I answer it differently.  But on this day, I thought about the subject more deeply.  And this is what I said to her...
September 9, 2020

Getting Leads from Content

Does this scenario sound familiar? You have awesome content ideas and a great writing team. The finished piece is flawless, but no one’s knocking down your door. So, how do you get leads from content and see results quickly? I have an answer for you…
September 1, 2020

Reflecting Your Style

First, it helps if you can provide recordings of you speaking. For example, you may have a webinar that’s killing it. Get that webinar transcribed and send it to your writers. They can use that to pick up on specific language patterns. Plus, they’re going to become more familiar with your voice just from listening to you.
September 1, 2020

Where Are You Now?

In my last email, I asked you a simple question: What’s the goal? You need to answer that question if you’re going to grow your business. Define the goal and remind yourself of it constantly. But once you’ve defined the goal, you need to ask another question… Where are you now?
September 1, 2020

What’s The Goal?

A few days ago, I had a great meeting with one of our clients. heir yearly revenue currently is $15 million.  Our meeting was all about what they could do to grow that number. So…I asked the question that I always ask…  What’s the goal?
September 1, 2020

Re-Targeting Your Leads

At first glance, this may seem like you need to tighten up the campaign. And don’t let me convince you otherwise. You should always do everything you can to drive down your conversion cost.  However, the 9 out of 10 who don’t book a call are not lost leads.
August 27, 2020

Working Out Lead Costs

The point is that you need to look into every cost that goes into making a sale for your business. And you need to compare that against how much profit you make per sale and how well you convert. Eventually, you’ll come to your ideal lead cost.
August 27, 2020

How Much Should You Pay for a Lead?

So often I’m asked how much a business should pay for a lead.  And the simple truth is that there isn’t a definitive answer. The amount you should pay depends on your model, your margin, your cash situation and more.  Let me give you an example.
August 27, 2020

The Content In Between

If you’re just pounding your list with 9 Word Emails, you’re basically pitching to them constantly. That means they’re not getting anything of value from you. And so... They’re probably going to start ignoring your emails. And sooner or later, they’re going to unsubscribe from your list. The content that you send between the 9 Word Emails sets the context.
August 27, 2020

Nine Word Email Frequency

At Fubbi, we have 14 different 9 Word Emails that we rotate through. Each email has different wording and hits on a different hot button.

Let's increase your sales


Got questions? Tell us a little about yourself below… and let’s have a no obligation chat.


CONTACT US

Interested in writing a book?