Alexi's Memo | Fubbi

November 25, 2020

The One

It’s not necessarily about building a company complete with A players... or filled entirely with great people.  Sure, that’s awesome if you can pull it off.  But more important is to find The One - that special person that is a leader and can lift the performance of groups of people. 
November 25, 2020

Explosive results from content

I want to delve a little deeper into the subject of funnels and content. More specifically, I want to address the common thought that content alone generates leads. It’s true - content can generate leads. But for most companies it’s a half truth.  Let me explain.
November 25, 2020

Zuck’s productivity secret

In my last email I talked about batching… and why it’s so important for being productive.  Well, today, I’m going to talk about probably one of the most productive humans alive today.  Mark Zuckerberg.  In an interview with Reid Hoffman (Founder of LinkedIn), Zuck mentioned that he’s always asking himself one question… 
November 25, 2020

How I batch tasks

I am super passionate about productivity hacks. And one of those hacks that I’ve found most useful is batching.  It seems I’m not the only one :) Recently, I bumped into an article about Tim Dorsey (Founder of Twitter) about how he manages his business and life:
November 17, 2020

Begin with the End (In Mind)

In “our” case I don’t want the conversion rate any lower than that. I’m happy with about 50% because our content machine can set up the conversations quite nicely.  As you know, given you’re on our Fubbi email list - we’re pretty consistent with the ongoing content emails and podcasts.  And there’s one thing I KNOW by looking at our numbers…
November 17, 2020

25th of November 2019

Today I want to touch on how to build for scale.  Now, of course, scale means different things for different people. So it’s a personal definition. But now matter how you interpret “scale”, the first step to building for scale is always the same… Begin with the end in mind.  Visualise what your company looks like at “scale”. Some things to consider:
November 17, 2020

Preventing Fatigue

In my last couple of emails, I’ve talked about how I maximise my energy and productivity each day. Once the day starts, I’m usually working in sprints. So, I try to work to 50-minute sprints and then take a 10-minute break. But I don’t do that every single time.  Like I have mentioned in my prior emails, I can be undisciplined too!
November 10, 2020

Morning routine

One of the first things I do is a quick check of email. I know you’re not supposed to do this, but I don’t get many emails in the first place - probably 10 overnight, mostly marketing emails. That’s because most communication from my team comes over on Slack... so I don’t have to worry about getting derailed.  After that, it’s time to start my morning.
November 10, 2020

The Subconscious

Many times over the years, I’ve had business partners, clients, friends, and even family comment on my levels of productivity. Now, that’s not ego. That’s a fact. 
November 10, 2020

Storytelling

Bottom line: story is the most potent and hypnotic communication framework you can ever deploy! I take the subject so seriously that almost every single communique I create is story based. When I’m not using a story it’s only because I couldn’t find a great story for a specific situation.  But that almost never happens.  Especially when I do speeches. 
November 10, 2020

Public speaking

There’s a reason that I keep getting such positive feedback from my talks.  And it’s because I prepare like an animal! To prepare I do the following:
November 3, 2020

2 ad frameworks

In my last email I looped you into a conversation I had with my brother about advertising copy. If you missed that email, you’ll want to read it.  Why? Because I am about to ask you a question (it’s a trick question): Which benefit statement is stronger:
November 3, 2020

Beating the competition

We all want to win.  We all want our target audience to pay attention to us… and not our competition. Especially when we release content or launch campaigns. In a world where attention is getting scarce, this is already challenging. But you can absolutely break through the clutter… if you’re smart :) In fact, I faced that challenge eight years ago.
November 3, 2020

Borrowing authority

Today’s email is going to be a quick one. And I’ll kick it off with a question…  Can you position your content as an authority piece... if you’re not an authority yourself? Yep, you can.  And you do so by using the “Halo effect.”
October 28, 2020

Gary V: 319,216 Views in Two Weeks

In today’s email I’m continuing on with my series of lessons about Gary V.  Today I am focusing on his comments about getting early onto a social platform. As you may know, he’s huge on getting a presence on new social platforms as they emerge.  Sure, it means you might waste time and resources on platforms that fizzle and die. But it also means you might get early enough on a platform that becomes a monster, such as Instagram. 
October 28, 2020

Gary V: Play the Long Game

This is the third installment in a series of lessons about Gary V’s message.  In email #1 we talked about branding.  In email #2 we talked about the volume of content.  And today? Well, I’ll get to that in a sec. But first…
October 28, 2020

Gary V: How Much Content Is Too Much?

Gary is talking about 100 pieces of digestible content, most of which you can whip up in a hurry.  How long does it take to pose a question to your Facebook group? How long does it take to share a meme? How long does it take to upload a photo of something  you’re noting on your whiteboard? Seconds. 
October 28, 2020

Gary V: Value of Branding

You must have heard of Gary Vaynerchuk, no? Love him or hate him, the guy is a content marketing beast! In this and the following couple of emails, I’m going to explore some of Gary’s secrets... and offer my opinion on them. So if you’re a fan of his work - or even if you’re not - listen up as there’s lessons to be learned!
October 13, 2020

A Life-Changing Transformation

This is what an “authentic desire” is all about. Its root lies in your own (or a loved ones) pain and desires.  It shapes your intent.  It affects your sales and marketing.  It drives YOU forward.  Especially when times get tough!
October 13, 2020

The Authentic Desire

I want to share two personal stories you might find useful. Then at the end of this email there will be a huge marketing lesson for you. So wait for it… 

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