Alexi's Memo | Fubbi

February 25, 2020

When Selling $100k+ Products

It’s about people.  And OFFLINE is a wonderful way to reach busy people. It has novelty. It has cut through.  I’ve literally lost count at the millions of dollars I’ve helped bring in for clients simply by using mail.  And ya know what? Because everybody is thinking of digital, offline is working better than ever before.
February 25, 2020

Instant Content Marketing Results

We have this client who wanted to ramp up his content marketing game. They decided to experiment a bit. They bought some media on Facebook and spent about $1,600 on traffic.  Then the magic happened.  100 leads…  22-23 of them hot to trot. Within days.  Pretty impressive, right?
February 25, 2020

One Thing Every Winning Marketing Campaign Has in Common

Almost immediately we see for some campaigns the numbers look great from the get-go.  So what does this mean for you? If the numbers aren’t there for you in the beginning, you should probably walk away. It’s that simple.
February 25, 2020

Time Poor, Money Rich People – The Truth About Emotional Buying

We’re emotional creatures. That’s just the simple truth of it. Because of that, we all buy on emotion. It may vary from audience to audience, but even time poor, rich people do it.
February 25, 2020

Get Up to 10x Click Through Rate on Facebook Ads

Our crew creates dozens of specific topics of content for each theme. Typically, we do 10 topic articles per theme. So if we have 3 themes with 10 articles a piece, that’s 30 total. The key here, though, is that each theme has a very different assumption. This means that each one has a very different appeal. That’s so we can test lots of genuinely different things. 
February 25, 2020

The Magic Ratio of Selling and Content for Your Articles

If you have a breakthrough platform or technology driven by something that’s very newsworthy, the rules change.  You can lead with selling this news regardless of whether people know you or not. In fact, the news could be about your breakthrough technology. 
February 25, 2020

Picking a Traffic Channel: An SEO Strategy that Works

So you want to attract more customers? And do you want it FREE from Google and Bing? Then consider this client story... This client owns a bunch of health studios. We looked into SEO and it turns out in “this” case his opportunity is ripe for the picking.  We discovered there are four things his competitors in the area struggled with:
February 25, 2020

Grammar in Content – Is It a Big Deal?

However, when speaking to other physiotherapists, the lingo is absolutely essential. The language must be more fact based and technical… otherwise he’ll lose them, too.  What’s the main takeaway from this example?
February 25, 2020

Halve Your Cost per Lead

These long-form pieces typically follow the same pattern – they open with a case study and segue into tips. This structure is perfect for repurposing.  Let me explain. Say you have a piece that’s got an awesome case study and three tips attached. That’s four pieces of content that you can break out and use in:
February 25, 2020

How to Create the Initial Momentum of Viral Content

It’s all about momentum. This client does one thing super consistently for every piece of content. And it’s so simple that I don’t know why everyone isn’t doing it. So, pay attention if you want more sales leads from social media.
February 20, 2020

One Thing Every Winning Marketing Campaign Has in Common

Almost immediately we see for some campaigns the numbers look great from the get-go.  So what does this mean for you? If the numbers aren’t there for you in the beginning, you should probably walk away. It’s that simple.
February 20, 2020

Time Poor, Money Rich People – The Truth About Emotional Buying

Look, let me be honest here. We’re emotional creatures. That’s just the simple truth of it. Because of that, we all buy on emotion. It may vary from audience to audience, but even time poor, rich people do it.
February 20, 2020

Get Up to 10x Click Through Rate on Facebook Ads

Typically, we do 10 topic articles per theme. So if we have 3 themes with 10 articles a piece, that’s 30 total. The key here, though, is that each theme has a very different assumption. This means that each one has a very different appeal. That’s so we can test lots of genuinely different things. 
February 20, 2020

The Magic Ratio of Selling and Content for Your Articles

This is your golden ticket to go all pitch with little to no content. There’s one exception to these guidelines though. If you have a breakthrough platform or technology driven by something that’s very newsworthy, the rules change. 
February 20, 2020

Picking a Traffic Channel: An SEO Strategy that Works

So you want to attract more customers? And do you want it FREE from Google and Bing? Then consider this client story... This client owns a bunch of health studios. We looked into SEO and it turns out in “this” case his opportunity is ripe for the picking.  We discovered there are four things his competitors in the area struggled with:
February 20, 2020

Grammar in Content – Is It a Big Deal?

However, when speaking to other physiotherapists, the lingo is absolutely essential. The language must be more fact based and technical… otherwise he’ll lose them, too.  What’s the main takeaway from this example? Grammar in content depends on your audience. Figure out who’s listening and use appropriate language. It really is as simple as that.
February 20, 2020

Halve Your Cost per Lead

We have a client that we’re doing exactly that for right now. And it’s slashed his cost per lead by 50%.  Now this client has awesome long-form blog content (that we just happened to create). These long-form pieces typically follow the same pattern – they open with a case study and segue into tips. This structure is perfect for repurposing.  Let me explain.
February 20, 2020

How to Create the Initial Momentum of Viral Content

What’s the big secret? It’s all about momentum. This client does one thing super consistently for every piece of content. And it’s so simple that I don’t know why everyone isn’t doing it. So, pay attention if you want more sales leads from social media. 
February 20, 2020

What’s the fastest way to grow a huge social following?

I have a friend with 650,000 Instagram followers. I asked her how she built her account.  And the response was, “We were producing content for ages. Then one day, we saw our numbers skyrocket. We found out a center of influence in our industry space shared a few of our content pieces.” 
February 20, 2020

Why do we fail?

Failure is natural, it happens to everyone, and sometimes you can’t avoid it. What matters most is how you adjust your mindset to avoid failure, because your mind is where it all begins.  I contemplate this all the time. This is not strictly a content marketing topic - it's a topic that matters to everybody. Let me elaborate...

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