Alexi's Memo | Fubbi

August 3, 2020

Which social platforms matter?

The simple truth is this… Not every social platform offers you equal opportunity. There are some that will work better for your niche than others. So, let’s say that you’re posting to a couple of platforms right now. You need to decide which of those platforms will become your priority. I have a few ways for you to do that. 
July 28, 2020

How much content should you post?

Let’s call 20 posts per month the absolute minimum.  If you’re doing anything less than that, you may as well not bother. The reason you want to post at least 20 pieces is that it allows you to see which pieces of content get traction.
July 28, 2020

The LinkedIn Framework

I’d recommend getting a VA to help you to build those connections. You could use a software package, such as Meet Leonard. However, LinkedIn’s cracked down on those recently, so using software comes with some risks. Either way, you need to build out your list of first-level connections who are in your target market.
July 28, 2020

Content for Startups

As you know, every start-up needs to have a budget. Every company needs a budget. But, ironically, whilst start ups need budgets the most they’re often the ones that don’t have them! Anyway, here’s my point…
July 28, 2020

Cold Emails

When it comes to cold emails, being pithy and hitting a hot button is key. Follow those golden rules above and you will be safe.  When it comes to emails to your inhouse list though, you can stretch your legs. You can go deeper with your content.
July 21, 2020

The First Mover Advantage

Right now, there’s a gap in our client’s market that he can fill with a book of his own. If you’re a first mover in a niche, you also have the chance to establish yourself as an authority before anybody else. A book may be the best way to do it.
July 21, 2020

The Four Things

But my clients decided to buck that trend. Their content marketing, media buying - and quality they bring to the table means they can ask for money upfront. Yep, upfront. And that’s transformed their cashflow.  So, here’s my question. Which of these four things could you implement in your business today?
July 21, 2020

The Two Audience Segments

When you’re selling a big-ticket item, you’re going to have an audience that’s broken up into two segments. You’re going to have the people who know that they want what you have to offer. For them, it’s a case of getting them to choose YOUR offer. But the second segment is the people who don’t even know that they want what you have to offer.
July 14, 2020

The Second Easiest Sale

We have a client that we do a ton of content for.  That client has a YouTube channel where they run interviews related to the commodities market, mostly focusing on silver. That channel’s grown big enough to where they can think about monetising it. So, they want to start pulling some advertisers in. That’s where I stepped in and offered some advice.
July 14, 2020

Quadruple Your Referrals

What do you do to get referrals? He told me he doesn’t do anything. He just provides quality work, which encourages clients to give him referrals. WOW! Talk about opportunity! With the right strategy, he could get double and triple the number of clients. Here’s what I told him to do…
July 14, 2020

What Real Salespeople Do

Real salespeople look at their calls in bigger batches - dozens, at least. When I was selling door to door, we look at batches of hundreds! That’s because great salespeople they know their average conversion rates and their average dollar sale. To them, a single sales call doesn’t matter.
July 14, 2020

Tinker Constantly

What I didn’t know at the time was that I was split testing different “headlines”. I’d test one against the other to see which worked best. Then I’d tinker with that line, test it again, and so on. That constant tinkering helped me to find a formula that crushed it. 
July 8, 2020

Fubbi Initiatives

Every one of us tends to try to bite off more than we can chew. The trick is to find a way to manage all of those projects so none of them slip through the cracks. Let me show you what I do.  I have a ridiculously simple spreadsheet for this called “Fubbi Initiatives”.
July 8, 2020

Hack the System

Success in an exam isn’t about getting the answer correct. It’s about giving the person who’s marking the exam what they want to hear. So I reached out to the head of the department and asked him a simple question: What do you need to see in this exam to give a perfect score?
July 8, 2020

Can a sales close rate be too high?

Yep, you can have a sales conversion rate that is too high. Sometimes it’s high because your pricing is too low... or your audience targeting is too tight. Truth is, there is no right answer.
July 8, 2020

When NEVER to discount

Give a “reason why” with your discounts. This is especially true if you sell any type of premium product. Make sure the reason is honest.  If you screwed up and ordered too many, admit that.  If you used the wrong adhesive and the label are peeling off, admit that.  If the expiry is coming up, yes, admit that!
June 29, 2020

Break free of your business

Pressure-test your business to see how it works without you.  Start taking a day or two off at a time. See how your team handle things… and then learn from the experience.  As you plug systems and your team feels the trust, take a bit more time off - perhaps 5 or 7 days.  Then repeat the process. Each time taking more and more time off. 
June 29, 2020

Why people don’t buy

He had a transformative message and product. He could really change people’s lives... if only his message could get through to them. Even as he was explaining, the problem became clear to me. What was the problem? He was selling the prevention to a problem. In this guy’s case, he had a way for people and companies to avoid getting hacked. 
June 29, 2020

The sales conversion “struggle”

John is one of the best in his industry - he has a great service. He’s also about as honest as a person can be. Yet he keeps seeing snake oil salesmen in his industry making a killing and a hell of a lot more money than him. Confused, he called me and asked if there’s something wrong with his marketing. I saw the issue as soon as I looked at his content.
June 23, 2020

Easy Way to Differentiate Yourself

One of our clients, who’s in the mortgage space, has a very similar thing. She uses a framework that ranks her prospects based on different factors. Of course, it’s all branded and unique to her company, which is what you should do as well. Create a scorecard or framework that fits your business and brand it, and there’s your differentiation.

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