Alexi's Memo | Fubbi

October 13, 2020

All About Value

In my last email, I introduced my copywriting mentor, Parris. In my opinion, Parris is the greatest copywriting teacher in history. And, one of the top 2 or 3 greatest copywriters that has ever lived.  Which is why, in this email, I am going to dissect one of his pieces - in fact, it’s a piece he was paid over $1 million. 
October 13, 2020

$1 million

‘In your sales promos, use demonstration proof… and the best demonstration proof is content”.  I get that this may not sound all that ground-breaking to you in this day in age of content marketing. So let me explain what I mean, because it’s as groundbreaking today as it was 10 years ago. 
October 6, 2020

Triggering a Lightbulb

Sure you have to craft content that people want to know about. That content also has to: Trigger a light bulb Be quick and easy
October 6, 2020

Email subject line secret

Here’s one of his email subject lines: ‘Cravings.’ That’s it. Like I said, the client owns a quit smoking business. This one word was enough to grab attention and make people want to read the email.
October 6, 2020

Amplification Matters

In my last email, I told you about the client who had his biggest month in 7 months.  There’s a few reasons for that.  But please know, we’re not taking credit for this client’s result! He already had some of the pillars of Content Hacking in place to begin with. You may know that these pillars are:
October 6, 2020

Know Your Market

Don’t think of your market in abstract terms. You’ve got to imagine an actual person that your business is looking to serve.
August 27, 2020

Working Out Lead Costs

The point is that you need to look into every cost that goes into making a sale for your business. And you need to compare that against how much profit you make per sale and how well you convert. Eventually, you’ll come to your ideal lead cost.
August 27, 2020

How Much Should You Pay for a Lead?

So often I’m asked how much a business should pay for a lead.  And the simple truth is that there isn’t a definitive answer. The amount you should pay depends on your model, your margin, your cash situation and more.  Let me give you an example.
August 27, 2020

The Content In Between

If you’re just pounding your list with 9 Word Emails, you’re basically pitching to them constantly. That means they’re not getting anything of value from you. And so... They’re probably going to start ignoring your emails. And sooner or later, they’re going to unsubscribe from your list. The content that you send between the 9 Word Emails sets the context.
August 27, 2020

Nine Word Email Frequency

At Fubbi, we have 14 different 9 Word Emails that we rotate through. Each email has different wording and hits on a different hot button.
August 19, 2020

Cold calling is dead

The simple fact is that we’re in a warmer world. And I’m not talking about the temperature here. I’m saying that you need to warm your prospects up before calling them. It just makes everything so much easier, especially at scale.
August 19, 2020

Your Book Title

But here’s the thing: I know it’s close to the mark because it’s what the audience is searching for! And more than that, if I go to Amazon I see NOBODY has written on the subject. So there’s a big, fat gap in the market.
August 19, 2020

Getting Paid Upfront

Does the cash flow in your business suck? If it does, listen up. Sure, you’ve got options like debt financing and equity financing. Those are fine if you want a quick injection of cash that will probably cost you later. But there might be a better way… and that is have your clients inject the cash you need! That’s one of our clients did…
August 10, 2020

32,768 Book Sales in 120 Days

I have a client who’s sold 32,768 books in just 120 days.  Without PR or a book publisher.  Yep, they’ve done it all their own.  How? By doing 5 things: 
August 10, 2020

Progress Over Perfection

They know that their content doesn’t have to be absolutely perfect before they publish. They just get the content done, get it up to a good standard, and then get it out there. In design, they’re not spending hours of their time contemplating colours and fonts. In tech, there are gaps in the funnel but it’s working “good enough” for now.  This liberates them to execute FAST.
August 10, 2020

Commercial Intent Keywords

When it comes to picking keywords for an SEO campaign, there are two broad categories to think about. (I can already hear the SEO guys out there telling me there’s more than that. But stick with me here as I’m covering the basics here). Those two categories are:
August 10, 2020

Bridging Markets With Content

The key here is that the answers have to be general enough to bridge between the different markets in your list. From there, you create content with the aim of engaging the entire list. Then, you can start to segment based on the analytics that come through for the content.
August 3, 2020

The Anthony Robbins Framework

Stories engage people and pull them into the manuscript.  That’s why we show our clients this framework and ask them about any case studies that they can provide. We then use those case studies to build out the chapters of their books. Here’s the brilliant thing about this framework…
August 3, 2020

Amplify Via Ads

When you create a conversion event, you’re asking your audience to take an action. That could be opting into a report or registering for a webinar.  Just don’t waste the piece. Don’t put it to one side after seeing how successful it is. You’ve caught lightning in a bottle here. There’s something about this content that your audience loves. Amplify it using ads.
August 3, 2020

Not Getting Enough Customers?

Buckle that down and you’ll start generating leads. Once you’ve got that machine running at full capacity, you can start looking into other markets. Just don’t spread yourself too thin before you have your machine in place for your core audience. If you do, you may find yourself struggling to get clients.

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