Alexi's Memo | Fubbi

March 19, 2020

Repurposing Content for Different Platforms

The platform you choose forces you to be within a certain constraint. Often you don’t get a choice in the constraints.  And in some ways, that’s very liberating.
March 19, 2020

How Important Is Regular Content?

There are two reasons why you need to produce regular content. First reason has to do with trust.  The second reason has to do with how many people actually see your content. Let me throw some figures at you.
March 19, 2020

The Best Use of PR

I believe the best use of PR is to increase the perception of your brand.  In other words, use PR for credibility. When you’re consistently in the media, you share your thoughts about your industry and your expertise.  And when people see that consistently, they start thinking of you as a leader…  Specifically, a thought leader.
March 19, 2020

Which social platforms you should publish on

Email WAS a great channel to speak exclusively to your audience. But those days are gone. If you’re only talking to your audience over email, you’re definitely missing out on attention.
March 19, 2020

“Drama” in the air

I’m going to talk about something you probably won’t read anywhere else. I’m going to talk about creating drama in your content. Yes, drama. And I'm going to show you an example.
March 19, 2020

Fast way to create content

Like I said, this “secret” is an oldie but a goodie. Why am I sharing it if it's an "oldie"? Because I speak to dozens of companies each month about their content. And I can count on ONE hand the number of companies pumping out content in this way! Which means almost nobody is doing it.
March 19, 2020

The “Instant USP” – just do this.

As you may know, USP means “unique selling proposition”.  It’s what differentiates you from your competition.  There are many ways to create compelling USPs. Some are relatively easy. Others are more complicated. 
March 19, 2020

Instant credibility

“I don’t have famous brands as clients! So I can’t use this”. Not true. You CAN… you just have to dig deeper to find your latent proof. I promise you have it. In 18 years of helping clients, I have always found their dormant proof.
March 19, 2020

How often should you email your list?

Only email your list when you have something valuable to say. And even then, don’t lump all your email subscribers into the same bucket. Not everybody cares about the same thing at the same time.
March 19, 2020

2 principles that makes content viral

How do you create interesting - even viral - content? There are many techniques. But the key principals driving all these techniques are two fold: Novelty,Surprise I’ll explain.
March 13, 2020

How Long Until Content Works?

It’s normal to be impatient with your content. You want that sweet ROI and you want it now. But in most cases, this won’t happen.  You can only expect this if you have a marketing engine that’s performing at its highest capacity.
March 13, 2020

Too Busy to Publish Content?

It takes a client’s internal team about 30 minutes a month to publish content.  That’s a minute of work per day. I’d suggest that you build a system that works for you and not the other way round.
March 13, 2020

Should Videos Look Nice?

What’s the main goal of your video content? Do you prioritise looks or do you just want them to convert? As you can imagine, this is a highly subjective topic. You might be making fancy videos that get no traction whatsoever. On the other hand, your video content might bring a ton of leads despite not being sexy.
March 13, 2020

Content Ideas for ROI

If you’re looking for a foolproof way of generating ROI with your content, this email is for you. A question... Have you ever used email nurture sequences? They’re certain to generate a nice ROI. Let me show you with a client example… 
March 13, 2020

Selling in Emails

Linking to your product in a non-aggressive way can be a great way of landing more sales, especially if your content is awesome. If you have these three things in place, people will love receiving your emails. And you won’t be annoying people, either.
March 13, 2020

Does Great Writing Equal Success?

‘It's not important how you say it. It's important WHAT you say.’ Content marketers often forget about the marketing part altogether. Sometimes the “grammar police” come out in full force and scrutinise details that don’t matter.
March 13, 2020

Choosing a Content Idea

Here’s the thing – your audience doesn’t care about everything that you can offer. They only care about the things that solve their problem. The issue is that your audience’s needs aren’t evenly distributed. This is what makes it hard to choose the right content idea. I’d suggest choosing a few key ideas and get rid of the rest.
March 13, 2020

Start up Madness

You may lose your sense of direction at some point. You half-ass through things without following any of them through to the end. How do you avoid this? It’s simple – by educating yourself and getting your priorities in line.
March 13, 2020

One Call, One Sale

Have you ever had a prospect come up to you ready to go? If so, you know that it feels damn good to have a $25,000… $50,000… $100,000 sale in one quick chat!.  Nobody can get enough of these prospects. To get these prospects, you need to do two things.
March 13, 2020

Reviving Failing Campaigns

Most of your marketing campaigns are going to suck. It’s not your fault. It’s just the way things work. If you know what you’re doing, you can maybe expect 1 out of 10 campaigns to work. But you can breathe life into a dying campaign.

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