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Email marketing is NOT dead
Nothing could be further from the truth. We work with hundreds of clients and email is often their most profitable channel.
And the data backs it up! If we’re talking generating sales from your content, email is the big winner hands down. Just look at this data from McKinsey.
Just Like Real Estate, Your Email List Has Equity
You’ve heard the saying: “the money is in your list”. Well, that’s actually not true. The money is in your relationship to that list. Which is why even a list of a few thousand people can yield hundreds of thousands in sales.
Your list has equity. And just like real estate it’s equity you can tap into. But in some ways it’s better than real estate because you can tap into it any time you want - instantly.
The key is having a trustworthy relationship with the people on your list. And the way you build trust - the most important way - is by continuing to give it life changing content.
Your Email List LOSES Value (If You Don’t Mail It Content)
Here’s the thing…
If you don’t regularly mail great content to your email list, it’ll lose value. Some experts claim it can depreciate by 10% per month. Wow!
We have a client with an email list of 32,000 names. It’s an email list she mails from time to time and has a good relationship with.
We calculated - and she agrees - her email list is worth about $28,000 per month... $336,000 per year - about $1 million total in sales - if she nurtures it with great content.
Pretty impressive, right?
But that also means it’s depreciating by up to $2,800 per month if she does NOT mail it.
Even worse, some email service providers automatically make someone on your email list unmailable if they don’t open an email for 3 months.
Think about that!
An Email Writing Service for Podcasters or Creators of Video Content
This particular email writing service is designed for people and companies that have a podcast or produce regular video. Why? Because with this service we’ll be using your recordings as source content for emails.
Does that mean we can’t write emails if you don’t have source content? No it doesn’t! We can still craft emails for you… it just doesn’t fall under this particular service.
It falls under another. Don’t worry about that for now. We can work all that out on a quick chat - just reach out to us with the form below.
Companies We Help
Frequently Asked Questions
It's all explained in the video above ;)
Yes at every stage you have final approval. All we ask is you reply to our approval requests within 2 weeks. Which, for most clients, is more than enough time.
If we don't hear back within 2 weeks we assume you're happy with the content and then auto-approve it for you... and continue to work on your other assets.
Side note: If you wish for us to make changes after that, it'll be at a rate of $150 per hour.
It's really simple. We'll rewrite the content until you're happy.
Yes, you can! We just need 30 days notice.
Yes if you provide us with the keywords you wish to rank for.
Yes, as standard, every piece of content is run through Copy Scape. You also get a screen shot as evidence.
Unfortunately, they do not... which is why we suggest to all clients that they batch their content submissions for the month.
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Got questions? Tell us a little about yourself below… and let’s have a no obligation chat.