Alexi's Memo | Fubbi

March 5, 2020

How Long Does Content Marketing Take to Work?

This is one of the most common questions I get. Obviously, the answer that everybody’s hoping for is ‘not long’.  But that’s not always true.
March 5, 2020

Your Audience

There’s no easier way to figure out what your audience needs. When you hear the most common questions that they ask, you’ll know exactly what their pain points are.
March 5, 2020

What’s a Good Conversion Rate?

Unless you already have a ton of experience and are just comparing different campaigns, conversion rates don’t matter.  What matters is the money that you make, so let that be the prize to focus on.
March 4, 2020

Tricky Question

I have a question for you… Should you increase your sales by going after a small, tight niche?  Or is it better to go broad where there is a bigger market? This is a tricky question, as there’s no perfect formula that works. 
March 4, 2020

My Speech

Ask yourself... Who is your audience?  What do they want to know? When you answer these questions, you’ll know exactly what kind of content you need to create.
March 4, 2020

Increase your prices

Many businesses are afraid to increase their prices because they fear they’ll lose customers.  But with the right approach, you can.  Let me tell you about a client we’re working with. 
March 4, 2020

Hiring family members (yes or no?)

If you can’t treat your family member the SAME way as any other employee, there’s a problem. 
March 4, 2020

You, a Thought Leader?

To create outstanding content and draw people in, you need to create epiphanies. This is the second part of our Content Hacking scorecard, right after finding your one target audience.
March 4, 2020

Best Buyers

Our Content Hacking scorecard is a useful tool that’ll help you see if your content will hit the mark. It consists of nine parts. And here I’d like to guide you through the first part:
March 4, 2020

$1.7 million in sales using content (differently)

Most companies think of content as a great tool to warm up audiences i.e. qualifying them before they even reach out to your company. And that’s a smart way to use content.  But there’s another dimension of content marketing that people don’t explore. And that is using content AFTER an enquiry has been made. 
March 4, 2020

Does Content Marketing Really Work?

Since content marketing can take a lot of effort, it’s normal to wonder if the effort will pay off. Right off the bat, I’ll tell you that almost nothing performs as well as amazing content. Want some proof? Let me share a few stats with you.
March 4, 2020

2 Content Mistakes That Jeopardize Your SEO?

Unless you’re already a powerful company, there’s no way to rank high with keywords like that, especially in a competitive industry. If you have a new domain, Google won’t prioritise you over well-established companies with higher domain authority. 
March 4, 2020

An Easy, Non-Technical Way to Get Sales Leads

‘The 10 Questions to Ask before Putting a Parent into a Retirement Village.’ This consumer guide idea is something that I’ve used throughout my career.  It works and works and works - online and offline.
February 26, 2020

How Important is Content for SEO?

You need to dig deeper into Google’s philosophy. Fact is, Google wants one thing: To read your mind.
February 26, 2020

What is the Content Hacking Scorecard?

Many people think that it’s tough to generate ROI from your content.  For this reason, we invented something that makes this easy – the Content Hacking scorecard. It’s a clear framework for seeing if your content will get you the desired ROI. Let me guide you through it.
February 26, 2020

Jeff Bezos’ Rule of Decision Making

The idea is if there’s a 50/50 chance a decision will go right… and if it does... the payoff is 1,000,000:1, then you should go for it.  It’s a smart way to filter through your decisions, at least in part. After all, you only need the one payoff and you’re set for life. Here’s an example of how we make use of it:
February 26, 2020

Generate C Suite Leads

You might think that nobody’s going to read 25 pages.  But you will if the report is about you or what you care about.  I’ve got almost two decades of results that confirms that!
February 26, 2020

Video Content Secret

This works a treat because we’re only emailing his audience about content. But they’re always seeing a sales page for his product.  By repurposing his content, the client now has a way of getting people down the funnel effortlessly.
February 26, 2020

Possible to Close a $50k Sale in One Conversation?

He told me about a problem he was facing… and right there on the phone call I gave him the solution.  He took my tip and tested it out.  And it turned out to be the most impactful thing that the company did in 25 years of existence. He got hooked and wanted more.
February 26, 2020

Pillar Piece

A pillar article is a long-form post that shows people what you’re all about. It shares your passion, mission, and the result you can get for them. It’s also absolutely loaded with first rate content your audience can’t easily get anywhere else.  Allow me to further explain with a real-life example.

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