“Drama” in the air
I’m going to talk about something you probably won’t read anywhere else.
I’m going to talk about creating drama in your content.
Yes, drama. And I’m going to show you an example.
Why is it important? Because drama triggers emotions. And at our core, we’re emotional creatures.
Let me tell you about a client…
He’s a builder. And, recently, we talked about different ways to dramatise his content.
One of the tools we use to identify content ideas is Buzz Sumo.
But we use it different from everybody else.
Instead of looking for topics… we dig for themes.
So, with this client, I was inside Buzz Sumo to spot themes. And something kept popping up as the most viral content type – the time lapse video.
There weren’t many time lapse videos produced in this market… but the few I found were the most viral!
That’s when I shared my finding with the client.
And then he said to me “Alexi, I have an idea. We’re about to work on a building site located on an island. Because it’s isolated we have to fly in a special piece of equipment by chopper. But it’s very dangerous. Plus, it’s the first time anyone in the world has done it.”
So I said, “Great. Record the behind the scenes footage. Also record the footage of getting the equipment onto the island. Then interview your team afterward about the challenges and fears they experienced.”
Since it will take them a full day or preparing… on-loading and offloading, it makes for a GREAT time lapse video.
More than that, there’ll be lots of drama – just how I like it!
I also suggested he reaches out to the Guinness Book of World Records and see if he can get an entry.
That would add be awesome credibility for his company!
THE LESSON
People love drama.
They love the high points, the low points, and everything in between!
So share that with them.
We’re doing this with another client. They’re the biggest business coaching network in the world. And we’re planning to start a content series called “A Day In The Life of A Business Coach”.
Should work well.