The Second Easiest Sale
The second easiest sale you’ll ever make…
… is to someone who’s already buying what you have to offer.
Let me give you an example.
We have a client that we do a ton of content for.
That client has a YouTube channel where they run interviews related to the commodities market, mostly focusing on silver.
That channel’s grown big enough to where they can think about monetising it. So, they want to start pulling some advertisers in.
That’s where I stepped in and offered some advice.
I told the client to look at the videos their competitors put out. Specifically, look at the ads attached to those videos. Write down the advertiser’s company name and figure out who the contact person is.
Then, send that person a letter containing an offer to advertise on your channel at a slightly lower rate and better offer.
Here’s the result I expect…
The advertiser’s going to funnel the money from their current advertising campaign and start putting ads on my client’s videos.
They’re already sold on the idea of advertising on channels that cover my client’s subject matter.
So, if you want to sell more of your product, look for the markets that already spend money on your type of stuff.
Make a better offer than the people they’re buying from and you’ve got yourself an easy sale!