Instant Content Marketing Results

 

Let me tell you a story about mad luck.

We have this client who wanted to ramp up his content marketing game. They decided to experiment a bit.

They bought some media on Facebook and spent about $1,600 on traffic. 

Then the magic happened. 

100 leads…  22-23 of them hot to trot.

Within days. 

Pretty impressive, right?

And the best part was the ads ran traffic to content. So I thought “wow… what a great way to get fast results from a blog post!”

So I told a second client about this test. 

And the second client starts testing the same idea and gets great results… all within days. 

Pretty cool, right? 

So, what did we stumble upon that generated this success? 

It works like this. 

You publish a solid, well written long-form article on your blog. 

Next, you set up a Facebook Lead Ad. 

Voila! That’s it. 

This is super easy to do and a quick Google research will reveal everything you need to know.

WHY IT WORKS

This works because you’re getting people’s details “before” they view your content. It’s not too dissimilar to asking people to opt in for your lead magnet on a landing page. But the difference here is we’re asking for details on the Facebook platform… which often means a lower cost per lead.