Your Marketing Sucks (And That’s Ok)

 

Right off the bat, I’d like you to understand one thing – most of your campaigns are going to fail. 

And that’s absolutely fine.

Don’t take my word for it, just ask Ted Nicholas who spoke in one of our seminars. He’s a marketing legend who’s made hundreds of millions of dollars from direct response advertising. 

He says that about eight or nine out of 10 of his campaigns failed. But it’s those one or two that succeeded that he scaled the heck out of. 

And that’s what matters.

Consider one of our clients. 

We ran a bunch of email split tests. 

We emailed literally millions of people (legally) using all kinds of publishers. 

Most of them amounted to pretty much nothing, but one publisher gave a three-to-one ROI. So what we did was:

1. double down on it
2. analysed why it worked 

So this is what I want you to understand. 

Most campaigns are going to fail, but all it takes is finding those that work. Squeeze every piece of important information out of them and see how you can do more of what works.