Gifting Your Content

 

People often ask me whether they should give away content for free.

Many of them still believe in the age-old idea that you shouldn’t do it. On the other hand, there are those who think that they should go all in.

Here’s an example, courtesy of one of our clients… 

You’ve probably seen lead ads on Facebook. When you click ‘Learn more’ on an ad, you get a pop-up with your info auto-populated. 

In most cases, this should send people to a discovery call or a consultation.

But our client tried something different.

He uses lead ads to take people to his blog. 

But what purpose does this serve if his content is public anyway? It’s not like there’s a special member’s portal that people go to.

Here’s the thing – he “gates” his content this way.

Even though it’s free, there’s a barrier that makes people take action to see the content.

The result of this nifty move is amazing. My client keeps getting leads left and right. 

While not all of them are worth a phone call because they’re not ready, about 20% are hot leads ready to go.

To sum up, you should give some of your content for free. But make sure that you gate it in some way.