How Long Until Content Works?

 

It’s normal to be impatient with your content. You want that sweet ROI and you want it now.

But in most cases, this won’t happen. 

You can only expect this if you have a marketing engine that’s performing at its highest capacity.

What this means is that you need to have a distribution system. This includes a big email list, social following, and other stuff.

Let me explain what I mean… 

We worked with a client who didn’t have any of this and he wondered why his content didn’t work after a month.

It’s because his expectations were far too high.

If there’s no distribution, it can take 6 to 18 months before you see any results.

Your spot on this spectrum depends on the quality of your content, consistency, and a few other factors.

But what if you already have distribution?

You can get results instantly!

We do 30 emails per month for one particular client… and he’s getting massive results. Since the very first email, his sales team has been swamped with calls.

This is what it boils down to.

If you’re starting from scratch, you have to give it some time. But as soon as you’ve built your distribution engine, things will happen at a much faster rate.