Instant credibility

 

Here’s an interesting way to gain instant credibility. You may NOT think this applies to you, but I promise you it does.

You might need to get creative.

We have a client that works with some of the biggest brands in the world.

No kidding.

About 72 of The Fortune 500 are on his client roster.

Pretty cool, right?

But guess what he does NOT talk about?

His client list!

Visit his website and you won’t see 98% of his client list. Same for his LinkedIn. And the footer of his emails.

So, to gain instant credibility, push your proof centre stage! Don’t bury it. Don’t be shy.

Lead with it.

I know what you’re thinking…

“I don’t have famous brands as clients! So I can’t use this”.

Not true. You CAN… you just have to dig deeper to find your latent proof.

I promise you have it.

In 18 years of helping clients, I have always found their dormant proof.