How do you create amazing content for highly technical and complicated topics? And how do you do so… if… you don’t have a writer whose an expert in the field?
Well, we run into this problem all the time!
And we’ve found the solution.
So if you’re wondering how to do this for yourself, please listen up.
First, we take it slow.
Then, we follow these steps:
Step 1 – Do Market Research and Craft Article Topics
First, my team do a bunch of market research and create lots of article topics. From there, we run them past the client for approval/disapproval.
Step 2 – Clarify Key Topics
After topic approval, it’s time to jump onto a Zoom call and grill the client about the key topics for the next content cycle. We pick their brain in as much detail as we can in 60 minutes.
Step 3 – Client Outlines Using Industry Knowledge and Expertise
This is key!
Highly detailed outlines are an excellent way to decide what to focus on in the content… and what to avoid. It’s also the perfect time to list the references we’ll be using for the article.
Then once the outlines are approved, it’s time to write the content.
This process – better than any we’ve discovered after writing millions of words – is better than any other.
I now give it to you.
Go ahead and use it.
Interested in writing a book?