Best Buyers

 

Our Content Hacking scorecard is a useful tool that’ll help you see if your content will hit the mark.

It consists of nine parts. And here I’d like to guide you through the first part: one target market.

Basically, you have to give yourself a grade of 1-12. 

If you have no target audience, meaning that you advertise and produce content to anyone and everyone, give yourself between 1 and 3 points. 

1 if you have no idea who your audience is, but it can be slightly higher (up to 3) if you at least have some idea.

Now let’s take it a step further.

Let’s say that you advertise to an audience based on specific trends. You follow what’s hot and base your content on that. This would get you a grade of 4 – 6 points.

Now let’s say that you advertise to two specific audiences. Most companies do, but they may not split their content according to those audiences. Depending on how well you’re executing, give yourself 7-9 points.

And finally, the pinnacle… 

Give yourself between 10-12 points if you know exactly who you want as a buyer. And in fact, you can give yourself 12 points if your current content is created with your biggest, best buyers in mind. 

Which leads me to my main point…

Your best performing content will almost always be when you’re answering questions and giving value that helps your best buyers.