Bionic Content

 

If you work hard on your content, or someone else does it for you, you should squeeze everything out of it.

So let me ask you…

Have you ever wondered if a single piece of content could work like three or more?

This is exactly what our client does with her content. 

We do a bunch of emails for her, but she doesn’t only send them to her list and forget about them.

She turns every email into a social post. 

And then she turns that social post into a video.

That’s three pieces of content for the price of one.

She can then use that video to run a paid ad and draw in tons of people.

Which leads me to something important…

Something hugely important thing that I want you to remember…

Organic traffic sucks!

There, I said it. 

Why? Because most people won’t see the stuff that you put out. They’ll see a tiny fraction of all your content.

Unless you’re a master of SEO, it’s probably not for you. 

So what can you do about this?

You morph your content into other forms and repost it.

Don’t go overboard with this though, lest you annoy people. But feel free to post the same stuff more than once. 

If you keep finding ways to repurpose your content and turn it into something new, you’re golden.