Choosing a Content Idea

 

We often talk about the problem of coming up with fresh content ideas.

But what if you have so many choices that you don’t know which to pick?

This is a good problem, but a problem nonetheless.

Here’s the thing – your audience doesn’t care about everything that you can offer. They only care about the things that solve their problem.

The issue is that your audience’s needs aren’t evenly distributed. This is what makes it hard to choose the right content idea.

I’d suggest choosing a few key ideas and get rid of the rest.

Instead of covering a whole bunch of topics, talk about a few CRITICAL things in a number of ways.

For example, we have 7 content frameworks. This is how we brief our writers to prepare articles each month for clients. 

But 4 of them are different ways of using case studies. 

And so, what we do is keep hitting core topics of interest to our audience… but we do it in different ways. 

Ya get that?

But how do you know what topics your audience wants? 

You can use SEMRush. 

Or Buzz Sumo. 

And you can survey them.

But there’s a catch.

Don’t focus on the most common answer but the most in-depth one.

This shows you what your audience is most passionate about.

And that’s what you need to base your content on.