Content Ideas for ROI

 

If you’re looking for a foolproof way of generating ROI with your content, this email is for you.

A question…

Have you ever used email nurture sequences?

They’re certain to generate a nice ROI.

Let me show you with a client example… 

He has an auto webinar funnel that generates a ton of leads. He gets more than 600 calls every single month.

But most of those people don’t end up buying.

When I asked him what he did with them, he told me that he just put them back to his newsletter.

This was a huge mistake that we needed to fix right away.

For this client, we created an offline nurture sequence for targeting those who didn’t buy.

The investment was around $10,000 but the campaign might bring up to $3 million in a year.

The thing with nurture sequences is that you need them for all categories of people who go through your funnel 

For example…

Those may be people who register for the webinar but don’t end up attending. Or they attend without buying. There are all sorts of prospects you need to consider.