Content into Sales

 

The whole point of your content is to get people to engage with you. 

And in my opinion, there’s no better way to do this than with nine-word emails.

Here’s what I mean…

We have this client that does a lot of outdoor weddings. So the target market are couples who are looking to get married. 

A big part of the client’s marketing strategy is this free report that people can download.

This is how we’re building the email list. 

And when people ask for the report, they have to leave their contact info, including their email. 

Now, here’s the thing… 

Your FIRST and SECOND email are critical. 

Critical, I tell ya. 

What I like to do is get a 9 word email into the mix nice and early. 

Why? Because I want to find the people who are close to buying right now. 

And nothing works better than a 9 word email. 

For this client we suggested the following email:

‘Hey NAME,

If you’re looking to have an outdoor wedding soon, let us know because we’re able to get off-market deals to venues.’

Yes, this is more than nine words, but you get the point.

It’s snappy, direct, and gets the conversation going.

More important, those that are thinking about doing something now start to chat with our client. 

If you’re looking for a way to get people to talk to you, try a nine-word email as soon as you can.