Your market is probably very competitive.
So how do you get people to ignore all the noise and focus on you? By finding a way to set yourself apart.
But to do that, you can’t just tell your prospects that they need you. You’ve got to let them see it for themselves.
Now sure, you could create a product demo. But that’s going to take a lot of time and effort to put together.
You might even think that sending a sample of your product will do the trick.
And it might.
But there’s a common problem with all of these solutions…
Your prospects probably seen them all before, which means to “wow” them your sample or demo has to amazing!
So here’s a unique idea that you can use to set yourself apart from the crowd – something different:
Create a scorecard or framework for ranking your prospects.
The concept is super simple…
You create a scorecard that your prospects can use to rank themselves. This helps them identify the gaps that your product or service can fill.
In our case, this is the Content Hacking Scorecard that we hand out with our book. Prospects can give themselves a grade and see what they need to work on.
One of our clients, who’s in the mortgage space, has a very similar thing.
She uses a framework that ranks her prospects based on different factors. Of course, it’s all branded and unique to her company, which is what you should do as well.
Create a scorecard or framework that fits your business and brand it, and there’s your differentiation.
More than that, your potential clients can see for themselves where they’re gaps lie!
Interested in writing a book?