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Develop your own publishing and media channels
The most successful service professionals develop their own media channels - rather than “renting” channels though paid ads. This is why content marketing is so critical. Your potential clients start to search YOU out on LinkedIn, Facebook and of course, your website. The result:
Build authority: People buy from companies they trust
Reach more clients: Trust translates into familiarity, which in turn keeps clients coming back.
Connect your themes to a wider audience: With so many devices and platforms, it means your best prospects can be found almost anywhere. So it makes sense to find ways to cost effectively cast a wider net.
100% high quality, unique articles
Sure, it’s a good idea to turn your webinar or FB Live into a transcript. But it’s a GREAT idea to turn that same content into a well written, proof laden article… or two… or three or four articles! Now that’s how you get leverage from your expertise. Use these articles to post to your blog. Or publish to LinkedIn… or Medium.
Get leads using video
Not using video? If so, check out these stats by Wordstream:
Video on a landing page can increase conversions by 80% or more.
Social video generates 12 times more shares than text and images combined.
51% of marketing professionals worldwide name video as the type of content with the best ROI.
As a service professional, video can be a wonderful way to connect with your potential clients. But if you don’t have the time to do video, it’s ok! The Fubbi team can take care of it for you.
Get leads with social media
Quote cards are a fantastic way to stay top of mind of your social community, whether that community is on LinkedIn, Facebook or Twitter. They’re also an excellent way to share your belief systems, viewpoints and paradigms. But here’s the thing: you need to change up the design so your audience doesn’t get bored. And to do so, that means you need an awesome design team. Do you have one? Probably not - you’re too busy running your company. That’s ok - use ours!
Get leads from email
Is email dead? No way! According to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter. Not only that, also according to McKinsey the average order value of an email is at least three times higher than that of social media.
Email is also one of the few remaining channels that lets you “own” your distribution. Facebook, Instagram, LinkedIn can all shut you down in a heartbeat. At any algorithm update, Google can stop sending you traffic That’s why it’s so smart to build an email list and then create a relationship with that list. And the best way to do so is with amazing content that makes people want to read your emails.
The good news is, the articles we write for you can be repurposed for email content. In fact, just one well written article can be turned into 4 high quality content emails. The best part is YOU do not have to create new content - we’re doing more with less.
365 Day Marketing Calendar
We plan out your marketing calendar 30-60 days ahead of the scheduled action. We chunk down to a weekly plan... and then finally to a daily execution plan. We’ll plan every tweet… Facebook post… guest post article… blog post… LinkedIn Article… and everything else in your marketing plan.
Result: For you it means you can focus on running your business and leave the rest to us. The Fubbi team tirelessly execute to drive your marketing performance.
Companies We Help
Frequently Asked Questions
Below are approximate timelines that apply to most clients we work with. They are however based on clients who are able to approve content within 1-2 business days.
Day 0: This is the day you sign on and choose a package. After you pick your package, you will be asked to fill out an onboarding questionnaire. If you know your business well it will take you 10 minutes. It's REALLY important you fill out this form as quick as possible... because it's the form we use to prepare for your Discovery Call.
Day 1-5: Your Discovery Call takes place. This is where we start to build out your content plan. By the end of this call we'll customarily ask our writing team to come up with dozens of specific topics for your approval. We'll also either assign your article outlines or put on process the writing of your articles (we decide on a case by case basis).
Day 6-9: We'll send you article outlines to approve
Day 10: Once we get your approval, we task our team to write your articles
Day 11-14: Our team sends you dozens of article topics to approve. These topics form the foundation of your content plan for months in the future.
Day 16-20: Your articles are sent to you for approval
Day 22-25: Your emails, video scripts and social posts text are ready for your approval.
Day 25-30: Your videos and social posts are designed and ready for approval
Day 27-30: Your marketing calendar is finalised
Yes at every stage you have final approval. And you own the copyright to your content.
It's really simple. We'll rewrite the content until you're happy.
You'll only need to invest between 60 to 90 minutes per month for approvals. That's an average of three minutes a day over a 30 day month. Not bad :)
There is a 3 month minimum. After that you can cancel any time with 30 days notice.
Yes if you provide us with the keywords you wish to rank for.
Yes, as standard, every piece of content is run through Copy Scape. You also get a screen shot as evidence.
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Let's increase your sales
Got questions? Tell us a little about yourself below… and let’s have a no obligation chat.