How Long Does Content Marketing Take to Work?

This is one of the most common questions I get. Obviously, the answer that everybody’s hoping for is ‘not long’.

But that’s not always true.

You see, your content might work immediately, or it might take ages to gain traction.

It largely comes down to whether you have built in distribution or not.

Here’s what I mean…

We have a client for whom we do one email per day. His content is getting a ton of traffic and his sales team gets swamped with calls.

The reason why this is the case is that he spends six figures on paid media. Which means he’s continually adding new people to his email list.

And it’s having a captive audience on email that makes his content work immediately.

So how long does it take if you don’t have this? i.e. if you are starting from scratch and you do not have any traffic or even a funnel.

Realistically, about a year. Six months if you’re lucky, but don’t expect results until after a year or so in most cases.

I know that doesn’t sound very sexy. Which is why, in addition to amazing content you need: