How often should you email your list?

 

Can you email your list too often?

Damn right!

There’s one question that dictates how often to email your list. Ask this question before you click the “send” button and you’ll stay on course.

Here is the question…

Is this content engaging, compelling and truly life changing for my audience?”

If it’s “yes”, broadcast it.

If not, keep working until it is.

There’s something else I consider as well…

… I consider how the email list is segmented. Because people are at different stages of their sophistication.

Some opted into your list yesterday… so they deserve a custom nurture sequence.

Others haven’t opened an email in a month (they probably deserve a different nurture sequence).

And others are ready to buy now (they should receive a sales offer!)

That’s why you need to match your message to your market.

THE LESSON

Only email your list when you have something valuable to say. And even then, don’t lump all your email subscribers into the same bucket. Not everybody cares about the same thing at the same time.

So this is where segmenting your list… and then communicating to segments is valuable