One of the most important emails to send is your “welcome email”.
It’s a tremendous opportunity because your customers are looking out for it!
They WANT to receive it.
What are some of the best ways to take advantage of this attention? Let me show you:
How does this “cash in the account” offer work?
“Congratulations! Your product is on its way. And as an extra bonus, we’ve put $30 in your account to use on anything in our in catalogue.”
What a red hot winner!
A third smart way to use welcome emails is to offer a surprise gift or a surprise bonus.
And a fourth powerful way is to use this attention to shift paradigms.
This is where the psychology of indoctrination comes into play. There are many ways to do that including articulating your company’s values.
You can also define what you stand for and what you believe.
It’s very powerful.
Interested in writing a book?