I hear it all the time from clients…
“How can I get a better return from my content to Facebook ads?”
This is a good question.
There are a few ways to do this, but the key way is the following.
First and foremost, you really do need to match up your audiences to the product. There’s your first step.
Your second is: video. Video can be enormously profitable. We were on a client meeting last week and our client said that just from the videos that we produced for his business, directly from Facebook has generated 22x return.
So we looked at those results and the common elements were matching up. The audience with the message and that is definitely finding the correct audiences.
And then video. Making sure that you’re using video to some degree because these platforms currently love video. Also look at the content within the video. It needs to be spot on as well.
So when all that is lined up, you’re really directing some huge returns on your ads spend.
Does this mean you need a funnel?
You do need a funnel. It’s not necessarily a funnel in the traditional sense where you squeeze the name and the email follow-up by email autoresponder.
This is e-commerce. There are product pages and that’s mainly where we are sending the traffic after they viewed the video.
This is how you can get a 22x return from your Facebook ads.
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