if Your Content Marketing Is Working
There are a bunch of ways to tell if your content strategy is effective.
Here are what we look at with our clients:
- # of leads
We run the email calendar of one particular client. One email a day for 30 emails per month.
Every email has a call to action to get in touch with the client’s sales team. And if someone does that, they go into the sales team’s calendar.
We track this number. And one month those emails generated 310 leads – about $6.50 per sales lead.
That’s a good, clear accountable outcome.
- Sales
Years ago we had a supplement company that grew to $3 million in sales per month.
Traffic came from all sorts of different sources.
A lot of traffic was sent to an article… which in turn had a soft CTA through to a video sales letter.
For about two years, this generated about a million dollars per month in sales.
Yes, per month.
So sales can be an excellent way to assess if your content is working, or not.
- ROI
At the end of the day, this is the true indicator of your content marketing’s success. It’s my favourite metric as it offers a ton of valuable information.
We use dashboards to see how certain pieces of content perform after 14, 30, 60, and 90 days. This is how we know exactly what works and what to tweak.