My Speech

 

Recently, I agreed to speak at a seminar. 

I told the promoter I had lots of topics I could talk about… but I wanted to make sure we chose the right one. 

We went over the list of topics and both of us quickly agreed on the one topic. 

Fast forward a few weeks later and my talk was rated the #1 of the event. 

How did we decide on the topic?

It was so easy…

As we were running through my topics, he spotted one particular subject that his audience is ALWAYS asking about. 

So we settled on that. 

Yep, that simple. 

Why? Because it’s as easy as giving people what they want to hear. 

Ask yourself…

Who is your audience? 

What do they want to know?

When you answer these questions, you’ll know exactly what kind of content you need to create.

Many businesses use all kinds of tools like BuzzSumo to get ideas, and there’s nothing wrong with that. But no platform can beat directly talking to your audience and finding out what it is that they want from you.

The best thing about this is that it applies to every industry and every channel. 

Once you realise this, fresh content ideas will just roll off the top of your brain.