Picking a Traffic Channel: An SEO Strategy that Works
So you want to attract more customers? And do you want it FREE from Google and Bing?
Then consider this client story…
This client owns a bunch of health studios. We looked into SEO and it turns out in “this” case his opportunity is ripe for the picking.
We discovered there are four things his competitors in the area struggled with:
- Poor marketing
- Low domain authority
- Poor content
- Poor SEO strategy
So here’s what this means…
Other people’s shortcomings (specifically your competition) can pave the way for you. You just have to look for what they’re doing wrong and start doing it right.
That’s definitely true with SEO.
Ya see, people are always asking me if they should use their content for SEO. And I always reply the same way “well, it depends on your opportunity”.
If a particular client is in a niche where the competition is super savvy about SEO, then crafting content “just” for SEO is probably not ideal.
But, as in the case of the health club client, if the competition is NOT savvy about SEO, then it might be a smart move to prioritise traffic from Google and Bing.
Horses for courses.
If you’re in a situation like this, the first thing you do is bring some professionalism to your SEO content. Be the business that pays attention to its own content when your competition has its eye off it.
Next, partner with a good SEO agency.
With these two components, you have the opportunity to own that traffic.