Pillar Piece

 

What is a pillar content piece?

I’ll tell you… 

A pillar article is a long-form post that shows people what you’re all about. It shares your passion, mission, and the result you can get for them.

It’s also absolutely loaded with first rate content your audience can’t easily get anywhere else. 

Allow me to further explain with a real-life example.

We have a client who has a coaching business. Hundreds of people pay $3,000-$60,000 for his programs.

Amazingly, he built this business without any kind of content.

When he joined us, we decided to help step up his game with a pillar article, amongst other things. 

Why? Because what’s particularly effective about a pillar piece is it appeals to people that are in line with his values. 

And it repels those that aren’t in line with his values. 

For this client in particular, it works as a disqualifying mechanism, too. It makes sure that people who contact him are the ones who find his message attractive.

Bottom line: it’s about the right fit. 

Because, let’s face it: when you’re selling a coaching program for upwards of $60,000, 99% of the market won’t be a fit. 

Better to know that earlier than later… and a pillar piece can be an excellent way to do so!