Repurposing Content for Different Platforms

 

How do you repurpose content across platforms?

Let me explain my thoughts. 

First, you might have great content, but you can’t use the same stuff across ALL platforms. 

Likewise, you also don’t need to reinvent the wheel for each platform.

So here are some guidelines:

Emails: for the most part, aim for an email length of 300 – 350 words. Feel free to use segments from videos, webinars to create standalone emails. 

Instagram: An Instagram video is less than 60 seconds. 

Period.

You don’t get a choice about that, so you need to pick the essentials of your message carefully.

LinkedIn Video: LinkedIn videos that get uploaded natively have a genuine constraint.

You get no more than 10 minutes. 

That’s it.

LinkedIn Posts: You can’t post content longer than 1300 characters including spaces. That’s a clear constraint. No choice on the matter. 

Just make sure your tone is more professional than what you might share on Instagram or Twitter. 

Instagram Stories: This is one of the few platforms where you can post 10… 20… even 30 times per day without annoying people! The best use of Instagram Stories – as I see it – is to treat it as your own reality show. 

This is where you show behind the scenes footage to your life and business. 

Blogs: Long form content is almost certainly going to get you better results, both from a search perspective and conversion, than short form.

THE BOTTOM LINE

The platform you choose forces you to be within a certain constraint.

Often you don’t get a choice in the constraints. 

And in some ways, that’s very liberating.