The Best Use of PR

I believe the best use of PR is to increase the perception of your brand.

In other words, use PR for credibility.

When you’re consistently in the media, you share your thoughts about your industry and your expertise.

And when people see that consistently, they start thinking of you as a leader…

Specifically, a thought leader.

I say, “thought leader” and not merely a “leader.” There’s a big difference…

If I ask you how many of your competitors are putting effort into their social media space? You’d probably say 95% of them do it.

But if I asked how many of them are “thought leaders”, the answer is probably a lot less – maybe under 5%.

This is why PR is so powerful in building credibility.

I’m talking about:

Whatever media is out there, don’t be afraid to dive right in!

And remember to share your thoughts about your industry and expertise…

Sharing your thoughts consistently is what helps elevate you from a leader to a thought leader.