Time Poor, Money Rich People – The Truth About Emotional Buying

 

Look, let me be honest here.

We’re emotional creatures.

That’s just the simple truth of it.

Because of that, we all buy on emotion.

It may vary from audience to audience, but even time poor, rich people do it.

If you don’t believe me, take a look at the founder of LinkedIn, Reid Hoffman. This is a very smart man who has commented on this subject. 

Extensively.

So Reid has this great quote about LinkedIn:

With LinkedIn, it’s taking control of your economic destiny and improving how you operate as a professional and how you can develop a competitive edge. These are the fundamentals for having a fulfilling quality of life.

Here is the founder of the platform stating why it’s successful – at least in part.

Emotion.

Remember that we’re all emotional creatures. We do buy on emotion.

This works for content, too. But it takes finesse to inject the right amount of emotion to draw people in.