Video Content Secret

 

We have a client who’s been with us on and off for years. 

He has a big social media following.

He’s got a mailing list too of a few hundred thousand names. 

He’s also appeared on TV a few times. 

Tons of potential here. 

And he wanted to get more content in front of his audience… whilst at the same time selling more of his product. 

He has these short audio snippets in Q&A format that were buried in his membership portal.  That’s where people would send him questions and he’d answer them in audio format.

The content is solid gold. 

Only issue was it was in audio format only. 

And audio is fine, but not as good as video. 

So we turned these clips into video with great graphics and background music.

Then every month we create for him 12-14 pieces that EACH sit on top of his sales page. 

So when he emails his list, he’s getting people back to his sales page… but without blatantly selling his product (and annoying people) each time. 

Stated differently…

This works a treat because we’re only emailing his audience about content. But they’re always seeing a sales page for his product. 

By repurposing his content, the client now has a way of getting people down the funnel effortlessly.