What is the Content Hacking Scorecard?

 

Many people think that it’s tough to generate ROI from your content. 

For this reason, we invented something that makes this easy – the Content Hacking scorecard.

It’s a clear framework for seeing if your content will get you the desired ROI.

Let me guide you through it.

The scorecard breaks down into nine parts. You could think of it as a ladder.

1. Singular target market – Don’t try to reach multiple markets at once, which can spread your business too thin.
2. Creating epiphanies – There’s nothing wrong with good content, but you want amazing content. It’s about creating amazing ‘Ah-ha!’ moments.
3. Educating with words – Crafting engaging stories, blog posts, etc.
4. Educating with visuals – Creating videos, infographics, and other visually-appealing content.
5. Educating with audio – Creating your own podcast or channel.
6. Educating on social – You always need to know exactly which content goes on which channel.
7. Nurturing relationships with email – Email plays a huge role in your funnel, so you need to do it right.
8. Strong CTA – This is the whole point of content because you won’t get to where you want to be without a good CTA.
9. Amplifying your content – As in activating your content through SEO, paid ads, and such.

Once you go through all of these levels, you’ll have ground-breaking content that will transform your business.