When I lived in the US, we had a supplement company that grew very quickly.
We went from $300k per month to $3 million per month – in about 6 months.
And there was one email – our most successful email – that consistently brought in $300,000, $400,000, $500,000 in sales at a time…
Wanna know what it is?
I’ll tell you…
It’s called the “$30 credit in the account” email. Here’s what it effectively says…
We’ve put $30 in your account. This is as good as cash. Use it for anything in our store in the next 4 days only.”
A “cash-in-your-account” offer is way better than a discount offer. And it’s even better than a free bonus gift.
Why? Because of the fear of loss.
Think about it.
They’ve been handed $30… and then you’re softly threatening to take it away. And since people are much more wired to avoid a pain than make a gain, this really works!
Interested in writing a book?