What’s the fastest way to grow a huge social following?

 

I have a friend with 650,000 Instagram followers. I asked her how she built her account. 

And the response was, “We were producing content for ages. Then one day, we saw our numbers skyrocket. We found out a center of influence in our industry space shared a few of our content pieces.” 

So, there’s your lesson – produce content so the influencers in your space get engaged. 

Here’s another example…

Will Smith (the actor) has approximately 22.9 million followers on his Instagram. Just recently he posted a question on his feed about the name of a particular person. 

And he posted a video on his feed and asked the question, “hey, who produced this video?”

It was a 30 second video of Will Smith as a montage of all his different roles that he played in movies.

And via the comments, some of the respondents said, “Person x, y, or z did it”.

Then, instantly, Will Smith updated his post, tagged the creator of the video, and it’s no surprise what’s going to happen here. 

The creator of that video’s Instagram following skyrocketed.

When a person who has 22.9 million followers sticks your profile into their post, it doesn’t take a genius to see what’s going to happen next, right?

So that’s the fastest way to grow your social following.

Create content that engages the centers of influence in your space.