Which social platforms you should publish on

 

Ten years ago you could focus on one or two channels to reach your audience. Nowadays we have LinkedIn… Facebook… Instagram… YouTube and other platforms popping up all the time.

The list goes on… and so, no platform reigns supreme (though Facebook comes close).

Email WAS a great channel to speak exclusively to your audience.

But those days are gone.

If you’re only talking to your audience over email, you’re definitely missing out on attention.

So, what to do?

Should you be on EVERY channel? Sure… if you want to skyrocket your workload.

Which is why you may want to do what we did – think in terms of 80/20. i.e. the small minority of inputs lead to the majority of output.

First – we got clear on where our audience lives. Then prioritised the list.

Email is the most obvious place. So we publish 4 content emails per week without fail.

The second most obvious place is LinkedIn. So we publish 4 times per day on LinkedIn and are actively growing our network.

Next is Facebook. And like LinkedIn, we’re publishing regular content.

But Facebook has the best ad targeting platform in the world. Which is why I get our LinkedIn folks over to Facebook.

And it’s why, if you visit www.fubbi.co/bestvideos, you’ll see a list of videos with a Facebook logo in each. We send LinkedIn traffic to this page… and the moment someone clicks on a video, it means we can find them on Facebook.

Finally, because our audience is B2B, I can reach them offline. Which is why we do direct mail and postcards.