Your Book Title

 

I’m always talking about how a book is the ultimate lead generator. If you’re a coach, consultant, or work in professional services…

you NEED a book!

Now, there’s lots of bits and pieces that you’ll work on when writing your book. But there’s one piece of the puzzle that’s more important than any other…

The title.

The quality of your title will make or break your book. If your title doesn’t grab people and make them need to read, you’re not going to generate leads.

So, how do you create a book title?

Ask yourself a simple question – what does my audience look for in Google?

Let me give you an example.

I’ve been doing some research on the subject of leadership for a book recently. The first thing that I did was open my favourite SEO tool, SEMRush, to run a search on the word “leadership”.

That told me that the most-searched related term for the word “leadership” right now is “Steve Jobs leadership.”

More than eight years after his passing, the former Apple CEO still influences people in a big way!

And now, I’ve got something to latch onto when creating a book title. 

How does something like Steve Jobs’ 7 Leadership Secrets strike you?

It took me seconds to come up with that title. It’s pretty good… though with a bit of brainstorming I could do better. 

But here’s the thing: I know it’s close to the mark because it’s what the audience is searching for!

And more than that, if I go to Amazon I see NOBODY has written on the subject. So there’s a big, fat gap in the market. 

Bottom line: know what the reader wants to see and your book title will come just as easily to you.