What is the difference between SEO and appearing on 15+ platforms?

SEO is no longer just about optimising for Google. Many of the social platforms – Twitter, Facebook, LinkedIn and of course, YouTube, have their own search algorithm. That means businesses today – and certainly in the future – must optimise for each of the platforms they appear. Yes, this massively increases your workload. Or, you can get the Fubbi team to do it for you.