Will you measure the effectiveness of my social media marketing you’ll be undertaking and tie it back to my sales and profit?

Yes – as part of the Platinum, and in selected cases, Basic and Deluxe. Technology is advancing every year to make it easier to track the ROI on social, but it’s still enormously complex. Hopefully sometime soon, as technology progresses, we’ll be able to set this up for all Fubbi clients on all packages.

(Here’s more info from one of the world’s experts on the subject about the complexity of setting this up.

Just go here: Inside scoop on attribution

(Tom make the link go here and make it open a new window)

http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/#custom