Since content marketing can take a lot of effort, it’s normal to wonder if the effort will pay off. Right off the bat, I’ll tell you that almost nothing performs as well as amazing content. Want some proof? Let me share a few stats with you.

Unless you’re already a powerful company, there’s no way to rank high with keywords like that, especially in a competitive industry. If you have a new domain, Google won’t prioritise you over well-established companies with higher domain authority. 

‘The 10 Questions to Ask before Putting a Parent into a Retirement Village.’ This consumer guide idea is something that I’ve used throughout my career.  It works and works and works - online and offline.

You need to dig deeper into Google’s philosophy. Fact is, Google wants one thing: To read your mind.

Many people think that it’s tough to generate ROI from your content.  For this reason, we invented something that makes this easy – the Content Hacking scorecard. It’s a clear framework for seeing if your content will get you the desired ROI. Let me guide you through it.

The idea is if there’s a 50/50 chance a decision will go right… and if it does... the payoff is 1,000,000:1, then you should go for it.  It’s a smart way to filter through your decisions, at least in part. After all, you only need the one payoff and you’re set for life. Here’s an example of how we make use of it:

You might think that nobody’s going to read 25 pages.  But you will if the report is about you or what you care about.  I’ve got almost two decades of results that confirms that!

This works a treat because we’re only emailing his audience about content. But they’re always seeing a sales page for his product.  By repurposing his content, the client now has a way of getting people down the funnel effortlessly.

He told me about a problem he was facing… and right there on the phone call I gave him the solution.  He took my tip and tested it out.  And it turned out to be the most impactful thing that the company did in 25 years of existence. He got hooked and wanted more.

A pillar article is a long-form post that shows people what you’re all about. It shares your passion, mission, and the result you can get for them. It’s also absolutely loaded with first rate content your audience can’t easily get anywhere else.  Allow me to further explain with a real-life example.

If you ever hire a writer or writing crew, this will save your bacon. It will also save a bunch of frustration for your writers.  In this client’s case, the client didn’t check the outlines or the references. They just approved it. So, of course, the trusty Fubbi team went ahead and created content on a weak foundation.  It would be the same as trying to build a house without having an architect drawing up plans. 

We have this client who built his business from nothing into a $3 million money-making machine.  In about 6 months.  And at a margin of about 90%.  Wow! Awesome result, right?  Here’s how he was able to do it: