If you don’t have a huge email list or social following, you need to amplify the hell out of your content. You can do this through paid ads, SEO, cold email - whatever it may be.

This is a very specific sum of money. But I use it as an example because that’s how much our client brought in pretty much free. Here’s the story...

This is one of the most common questions I get. Obviously, the answer that everybody’s hoping for is ‘not long’.  But that’s not always true.

There’s no easier way to figure out what your audience needs. When you hear the most common questions that they ask, you’ll know exactly what their pain points are.

Unless you already have a ton of experience and are just comparing different campaigns, conversion rates don’t matter.  What matters is the money that you make, so let that be the prize to focus on.

I have a question for you… Should you increase your sales by going after a small, tight niche?  Or is it better to go broad where there is a bigger market? This is a tricky question, as there’s no perfect formula that works. 

Ask yourself... Who is your audience?  What do they want to know? When you answer these questions, you’ll know exactly what kind of content you need to create.

Many businesses are afraid to increase their prices because they fear they’ll lose customers.  But with the right approach, you can.  Let me tell you about a client we’re working with. 

If you can’t treat your family member the SAME way as any other employee, there’s a problem. 

To create outstanding content and draw people in, you need to create epiphanies. This is the second part of our Content Hacking scorecard, right after finding your one target audience.

Our Content Hacking scorecard is a useful tool that’ll help you see if your content will hit the mark. It consists of nine parts. And here I’d like to guide you through the first part:

Most companies think of content as a great tool to warm up audiences i.e. qualifying them before they even reach out to your company. And that’s a smart way to use content.  But there’s another dimension of content marketing that people don’t explore. And that is using content AFTER an enquiry has been made. 

Since content marketing can take a lot of effort, it’s normal to wonder if the effort will pay off. Right off the bat, I’ll tell you that almost nothing performs as well as amazing content. Want some proof? Let me share a few stats with you.

Unless you’re already a powerful company, there’s no way to rank high with keywords like that, especially in a competitive industry. If you have a new domain, Google won’t prioritise you over well-established companies with higher domain authority. 

‘The 10 Questions to Ask before Putting a Parent into a Retirement Village.’ This consumer guide idea is something that I’ve used throughout my career.  It works and works and works - online and offline.

You need to dig deeper into Google’s philosophy. Fact is, Google wants one thing: To read your mind.

Many people think that it’s tough to generate ROI from your content.  For this reason, we invented something that makes this easy – the Content Hacking scorecard. It’s a clear framework for seeing if your content will get you the desired ROI. Let me guide you through it.

The idea is if there’s a 50/50 chance a decision will go right… and if it does... the payoff is 1,000,000:1, then you should go for it.  It’s a smart way to filter through your decisions, at least in part. After all, you only need the one payoff and you’re set for life. Here’s an example of how we make use of it:

You might think that nobody’s going to read 25 pages.  But you will if the report is about you or what you care about.  I’ve got almost two decades of results that confirms that!

This works a treat because we’re only emailing his audience about content. But they’re always seeing a sales page for his product.  By repurposing his content, the client now has a way of getting people down the funnel effortlessly.