Alexi's Memo | Fubbi

February 13, 2020

A quick and easy way to make profit from emails

The super signature allows you to get sales pitches into your daily emails without frustrating people, which is no mean feat. But just having a super signature is not enough. You need to create a call to action in the super signature that makes people “want” to click on it.
February 13, 2020

How to Decide What Content to Produce?

We popped over to his Youtube channel and we sorted the content by most popular. Then we saw that there were a whole range of videos for a few of his products that get abnormally high views. So we used that data to influence the content he produced for the next month. Looking at data is absolutely a great way to influence what content you create.
February 13, 2020

Do You Want to Know How to Create Your Own PR?

You won’t believe how many times I get asked how I do my own PR. The good news is that it’s easier than ever before. This is because a lot of the social platforms will show you what's trending. A big part of PR is using the existing momentum of trending topics.
February 13, 2020

What to Do Before Creating Any Content?

Within each target audience, you need to go to the next level and articulate the various personas. Once each has been documented, you can decide which content pieces match up with which persona.
February 13, 2020

How to Get a 22x Return from Your Facebook Ads

“How can I get a better return from my content to Facebook ads?” This is a good question. There are a few ways to do this, but the key way is the following.
February 13, 2020

What Is the Best Way to Use Surveys for Market Research?

The majority of one or two line results have not been answered with any thought. You are looking for survey results where you have one, two, even three instances with a survey response where the respondent is pouring their heart and soul into the answer. You're looking for depth and breadth. You're looking for emotion. You're looking for the one page response where others are responding with one or two sentences.
February 13, 2020

When Do Content Research Tools Fail?

There are a few things going for that piece of content, most notably the celebrity profile of Elon Musk. The other part of it is everyone talks about how he's a PhD physics candidate. They talk about Tesla and Spacex, and so forth.
February 12, 2020

A simple tip to make your articles more powerful

Before and after pictures are a powerful tool. Infographics are also great for showing instead of telling. These ideas help elevate the content quality in a big way.
February 12, 2020

The Most Effective Content Idea That Almost No One Uses

How do you get your customers to give you a testimonial or review? It could be anything from donating a dollar of each sale to charity. You could kick off a competition. It can be a range of different things. You can get creative with this.
February 12, 2020

What to Do If You Don’t Want to Compete on Price

And the client was saying: “Look, I prefer to go with you because what you would do for us that I love is that you don't really need to speak to me. You don't really need to interview me. You don't have to come out to see me. You build a system that makes it extremely convenient for me.”
February 12, 2020

3.2 Million Emails per Month (How to Plan)

How do you build an email marketing plan? And how do you build a plan responsible for 3.2 million emails per month? Here’s how we do it for our client… 
February 12, 2020

An Awesome Tip to Build Your Email List FAST

This is currently the fastest way I know to generate results from content marketing… and from Facebook in particular.   A Facebook Lead Ad is normally used to generate consultations and discovery calls. So we tried something different.
February 12, 2020

How to Get up to 25 Sales Leads from One Email (Part 2/2)

As I showed you in my last email, it is simple using the 9 word email. But you can make this even more effective by scheduling your 9 word emails.  In our case, we schedule them 21 days apart. Let me show you a few examples that we are using in our company... 
February 12, 2020

How to Get up to 25 Sales Leads from One Email (Part 1/2)

There is a technique that works like a charm...  It's called the 9 Word Email. No doubt you’ve heard me talk about the 9 Word Email before.  I did not invent it. But I'm going to walk you through it. 
February 12, 2020

How to get 70% open rates?

One of the most important emails to send is your “welcome email”.  It’s a tremendous opportunity because your customers are looking out for it! They WANT to receive it.  What are some of the best ways to take advantage of this attention? Let me show you:
February 12, 2020

What Is the Most Profitable Email to Send to Your Emails List?

When I lived in the US, we had a supplement company that grew very quickly.  We went from $300k per month to $3 million per month - in about 6 months.  And there was one email - our most successful email - that consistently brought in $300,000, $400,000, $500,000 in sales at a time… Wanna know what it is? I’ll tell you… 
February 12, 2020

How do you get over 601 sales using email?

Kerwin is a business maven with a following of almost a million people on Facebook. And not too long ago, we reworked his email sequence that invites people to each flagship event - The Fast Growth Summit… ...And the result was 600 PLUS extra registrations for his event. How the heck did we do it? Here's what happened…
February 12, 2020

7 Best Email Subject Lines to Use in 2019

These subject lines aren’t theory - they’re based on the results of hundreds of millions of emails sent by our clients and written by my team.  Before I reveal them, here’s a tip that’ll help you write punchier subject lines instantly.  And that is get more “curiosity” into your subject lines. 
January 26, 2020

What platforms should you post on

People always ask me what platforms they should post on. Now, you have guys like Gary V, who say you should post on everything. Be ubiquitous and you’ll reach the largest possible audience. However, that’s not practical for most businesses.

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