Like I said, this “secret” is an oldie but a goodie. Why am I sharing it if it's an "oldie"? Because I speak to dozens of companies each month about their content. And I can count on ONE hand the number of companies pumping out content in this way! Which means almost nobody is doing it.

As you may know, USP means “unique selling proposition”.  It’s what differentiates you from your competition.  There are many ways to create compelling USPs. Some are relatively easy. Others are more complicated. 

“I don’t have famous brands as clients! So I can’t use this”. Not true. You CAN… you just have to dig deeper to find your latent proof. I promise you have it. In 18 years of helping clients, I have always found their dormant proof.

Only email your list when you have something valuable to say. And even then, don’t lump all your email subscribers into the same bucket. Not everybody cares about the same thing at the same time.

How do you create interesting - even viral - content? There are many techniques. But the key principals driving all these techniques are two fold: Novelty,Surprise I’ll explain.

It’s normal to be impatient with your content. You want that sweet ROI and you want it now. But in most cases, this won’t happen.  You can only expect this if you have a marketing engine that’s performing at its highest capacity.

It takes a client’s internal team about 30 minutes a month to publish content.  That’s a minute of work per day. I’d suggest that you build a system that works for you and not the other way round.

What’s the main goal of your video content? Do you prioritise looks or do you just want them to convert? As you can imagine, this is a highly subjective topic. You might be making fancy videos that get no traction whatsoever. On the other hand, your video content might bring a ton of leads despite not being sexy.

If you’re looking for a foolproof way of generating ROI with your content, this email is for you. A question... Have you ever used email nurture sequences? They’re certain to generate a nice ROI. Let me show you with a client example… 

Linking to your product in a non-aggressive way can be a great way of landing more sales, especially if your content is awesome. If you have these three things in place, people will love receiving your emails. And you won’t be annoying people, either.

‘It's not important how you say it. It's important WHAT you say.’ Content marketers often forget about the marketing part altogether. Sometimes the “grammar police” come out in full force and scrutinise details that don’t matter.

Here’s the thing – your audience doesn’t care about everything that you can offer. They only care about the things that solve their problem. The issue is that your audience’s needs aren’t evenly distributed. This is what makes it hard to choose the right content idea. I’d suggest choosing a few key ideas and get rid of the rest.

You may lose your sense of direction at some point. You half-ass through things without following any of them through to the end. How do you avoid this? It’s simple – by educating yourself and getting your priorities in line.

Have you ever had a prospect come up to you ready to go? If so, you know that it feels damn good to have a $25,000… $50,000… $100,000 sale in one quick chat!.  Nobody can get enough of these prospects. To get these prospects, you need to do two things.

Most of your marketing campaigns are going to suck. It’s not your fault. It’s just the way things work. If you know what you’re doing, you can maybe expect 1 out of 10 campaigns to work. But you can breathe life into a dying campaign.

The whole point of your content is to get people to engage with you.  And in my opinion, there’s no better way to do this than with nine-word emails. Here’s what I mean...

If you work hard on your content, or someone else does it for you, you should squeeze everything out of it. So let me ask you... Have you ever wondered if a single piece of content could work like three or more?

People often ask me whether they should give away content for free. Many of them still believe in the age-old idea that you shouldn’t do it. On the other hand, there are those who think that they should go all in. Here’s an example, courtesy of one of our clients… 

We ran a bunch of email split tests.  We emailed literally millions of people (legally) using all kinds of publishers.  Most of them amounted to pretty much nothing, but one publisher gave a three-to-one ROI. So what we did was:

This is a question that I get a lot, and yet it’s so irrelevant.  How so? Because the frequency of your email doesn’t matter – the performance does. Here’s what I mean…