GaryVee offers some solid advice about this exact thing. In one of his podcasts he talked listeners through a couple of important numbers: "If you only get one percent organic reach on Facebook, and if you've got a thousand fans, only 10 of those fans are even going to see a particular piece of content."

The super signature allows you to get sales pitches into your daily emails without frustrating people, which is no mean feat. But just having a super signature is not enough. You need to create a call to action in the super signature that makes people “want” to click on it.

We popped over to his Youtube channel and we sorted the content by most popular. Then we saw that there were a whole range of videos for a few of his products that get abnormally high views. So we used that data to influence the content he produced for the next month. Looking at data is absolutely a great way to influence what content you create.

You won’t believe how many times I get asked how I do my own PR. The good news is that it’s easier than ever before. This is because a lot of the social platforms will show you what's trending. A big part of PR is using the existing momentum of trending topics.

Within each target audience, you need to go to the next level and articulate the various personas. Once each has been documented, you can decide which content pieces match up with which persona.

“How can I get a better return from my content to Facebook ads?” This is a good question. There are a few ways to do this, but the key way is the following.

The majority of one or two line results have not been answered with any thought. You are looking for survey results where you have one, two, even three instances with a survey response where the respondent is pouring their heart and soul into the answer. You're looking for depth and breadth. You're looking for emotion. You're looking for the one page response where others are responding with one or two sentences.

There are a few things going for that piece of content, most notably the celebrity profile of Elon Musk. The other part of it is everyone talks about how he's a PhD physics candidate. They talk about Tesla and Spacex, and so forth.

Before and after pictures are a powerful tool. Infographics are also great for showing instead of telling. These ideas help elevate the content quality in a big way.

How do you get your customers to give you a testimonial or review? It could be anything from donating a dollar of each sale to charity. You could kick off a competition. It can be a range of different things. You can get creative with this.

And the client was saying: “Look, I prefer to go with you because what you would do for us that I love is that you don't really need to speak to me. You don't really need to interview me. You don't have to come out to see me. You build a system that makes it extremely convenient for me.”

How do you build an email marketing plan? And how do you build a plan responsible for 3.2 million emails per month? Here’s how we do it for our client…