If you don’t already know, BuzzSumo is an awesome platform that gives you the most viral content for any keyword. Most people simply type in a keyword and get content ideas from there. But that’s not the right path. BuzzSumo doesn’t give ideas – it gives themes. Let me explain with a client’s example.

The more quality content that you put out on a regular basis, the more stable the income that you can expect. If you can avoid bombarding people with sales offers, you can create a genuine community that will pay you back for the value that you create.

It’s about a company that’s invested a lot in their content machine. They have millions of video views and over 171,000 fans on Facebook.  And, still, they’re struggling for leads and bleeding money.  Why? Well, there’s a few reasons.  But there’s one key mistake they’re making that I see companies make all the time.  Before I tell you, a quick refresher… As you may know, Content Hacking has three components:

So how did I identify their best opportunity? Using the 80/20 principle. I’m sure you’ve heard of it. It means that 20% of your input creates 80% of the output. But pay attention. I did something slightly different. 

There’s a valuable lesson here that I want you to learn. You can make your content go viral simply by targeting influencers. They don’t have to be Will Smith or The Rock, just anyone who matters in your niche and who has a big following.

Here’s the thing – we all know that we’re overly marketed to. People are constantly bombarded by content. It’s logical for them to take their time before they make a decision. What I suggest you do is taking a look at your hottest leads that turn into clients.

Bottom line: if you can’t sell - or worse, the word “sell” is more akin to a 4 letter word for you - then probably best you focus on brand building. 

I believe that there’s a lesson here for all of us to learn, especially if you’re running a business. We need to stop thinking about social media in the same way that we did 5-10 years ago.

It’s exciting to see your company mentioned in the media. But let’s face it: media mentions don’t always lead to sales.  That’s why you should take a screenshot of the mastheads and put them on your homepage!

Repurposing content has amazing leverage! But getting more bang for your buck may seem like a daunting task. Here are a couple of quick and easy ways to simplify the process.

As humans, we’re very emotional creatures. And we’re also very voyeuristic. Choose the human angle over numbers and exponential growth story. It’s a better read and engages the audience.

The platform you choose forces you to be within a certain constraint. Often you don’t get a choice in the constraints.  And in some ways, that’s very liberating.